Burton Minneapolis Flagship Store
The Grandest of Grand Openings
Last Saturday, November 3rd, Burton Minneapolis hosted a grand opening of the new Minneapolis-located Burton Flagship store. Located on the corner of West Lake Street and South Holmes Ave in the Uptown neighborhood of Minneapolis, Minnesota, it’s a building hard to miss. The white brick exterior is overshadowed on the two exterior walls that are top-to-bottom glass windows. As I walked up to the storefront with a few friends, I could see the soft lighting shine onto this season’s newest products inside. Pulling open the doors, the sound of music mixed with conversation and excitement rushed at me. Looking around, I saw an array of people from kids who are getting their first boards to adults who will tell me that they’ve been riding longer than I’ve been alive.
Burton Minneapolis sells everything from kids’ backpacks to Burton-exclusive boards and clothing—you know, the items you could typically only purchase on Burton.com. If you need a facemask, they have you covered. Want a new setup for this season? No problem! The new Burton Minneapolis Flagship store is stocked full of Burton products for anyone and everyone.
The night started around 6 p.m. and entailed a free nacho bar catered by D’Amico & Sons, as well as an open bar to those 21 years of age and older. Music played by Minnesota locals D.Lee, FlashYorden, and Ole Soles set the fun, laid-back vibe as patrons shopped and mingled. Throughout the night, Burton Minneapolis employees mingled with customers and helped those who were shopping. Burton sent in a few employees from corporate see what Minneapolis was all about and to press canvas bags for everyone who wanted one with Burton logos and “Minneapolis” printed on them.
For about two hours, patrons shopped, ate, drank, mingled and danced. Right around 8 p.m., the lights flashed and people started quieting down. There was a large screen at the front of the shop where Danny Davis, a professional snowboarder sponsored by Burton, appeared. The real life Danny Davis, a human who grew up in Michigan and made it big, was in the Burton Minneapolis shop. The store went dark and “All in a Dream” a Film by Danny Davis started playing. As the film went on, people watched in admiration, awe, and appreciation of Danny Davis as well as the sport.
Before it had started, Danny Davis was hanging out behind the fitting rooms taking pictures with guests who wanted a picture with him. I feel like I need to take a moment to point out how kind Danny Davis was. Every person who asked him for a picture received a lively, kind response from him as he posed with them for a photo. Minnesotans have the nickname “Minnesota Nice,” so when someone is less than friendly, we catch on quick. Danny Davis fit right in with the crowd and made everyone enjoy being around him.
After the film wrapped up, people grabbed one last drink, made the last of their purchases and the staff kindly stated they were closing up for the night. Check out a few pictures captured throughout Burton Minneapolis Flagship Store Grand Opening. (Though there are limited pictures from the grand opening of the Burton Minneapolis Flagship Store, we are happy for this because people were too busy conversing to have their cellphones out.)
Burton Minneapolis is now open! Stop in to upgrade your bindings to a Step On, get hooked up with that new Burton snowboard you’ve been eyeing up, revamp your wardrobe or to come check out the new shop and its friendly staff.
Monday – Saturday 10am – 8pm
Thanks to all of Burton Minneapolis Flagship Store employees as well as Burton for putting on a super rad grand opening.
PHOTOS: Breanna Tobin