About gufrocks

What does it feel like to love life? From what Guf says, it's amazing. Guf got involved with The House in 2000 as an endorsed athlete and while going through college he slung boards in the shop. Though his profession is in content market strategies a driving passion of his is on the snow. Over the last 18 years he's been able to travel the world and work with talented athletes while coaching the National Sport Center's Community Olympic Development Program, USASA All American Team, USSA Project Gold and Jr. National Team, USDSSA Team, Windells Academy, Vision Elite Snowboard Team, and Thrash Camp. Providing an opportunity to help other achieve their utmost is the personal mission and reason Guf and his wife started the non-profit Vision Elite Sports and Thrash Camp in 2013; training organizations that assist snowboards in skill development. Somehow he still finds additional time to volunteer with the USSA, USASA, and USSCEC as a Level 300 Coach Clinician. For seven years Guf has grown within the marketing department and finds his success in significance. He enjoys the challenges that multiple roles bring on a daily basis. As a Content Strategist and Brand Ambassador he has an unparalleled ability to synchronize and integrate strategic campaigns across marketing channels, implement key account partnerships to enhance the customer journey, and strengthens SEO through unique content generation by way of story building, product testing, and athlete management. Guf understands what motivates people, leads with passion, and has a raw zeal for a life worth living. He believes in his colleagues, supports his customers, and loves the lifestyle and products he promotes.

Picks of the Week: September 16th


Summer is closing out but you're closing in on some of the most perfect hot ticket items for the fall's cold weather. Layering is essential and earthy tones highlight the [...]

Picks of the Week: September 16th2021-09-29T19:41:11+00:00

Urban Trekking – Picks of the Week


Multi use pieces are crucial to an active lifestyle.  From your head to your feet your wardrobe should span diverse opportunities.  Luckily enough these Picks of the Week cross multiple [...]

Urban Trekking – Picks of the Week2021-09-29T19:41:06+00:00

2019 Capita Ultrafear Snowboard Review


For the jibber who wants to jump the Capita Ultrafear is the board to have for 2019.  Do people really think it's that good?  Yep, the Ultrafear is one of [...]

2019 Capita Ultrafear Snowboard Review2021-09-29T19:35:02+00:00

Top 5 Low Price Snowboards of 2019


Empty out your piggy banks and cough up your lunch money! We've picked through our selection and have come up the Top 5 Low Price Snowboards of 2019. All boards [...]

Top 5 Low Price Snowboards of 20192021-09-29T19:34:43+00:00

2019 Capita Horrorscope Snowboard Review


Capita Snowboard's all time best selling board, the Horrorscope, has stood on top of the Transworld Snowboard Magazine's Good Wood Award and High Cascade Snowboard Camp's podium. But this question [...]

2019 Capita Horrorscope Snowboard Review2021-09-29T19:35:03+00:00

Top 5 Beginner Snowboards of 2019


Every snowboarder starts here, at the beginning. It's a place where equipment must match the skill set of the rider perfectly. Your first board will grow your desire to ride [...]

Top 5 Beginner Snowboards of 20192021-09-29T19:34:58+00:00

Picks of the Week: August 6th


Hit it with a high note and sharp color with ever expanding layers of depth.  What does that mean?  Who knows and who cares - you'll look good with these [...]

Picks of the Week: August 6th2021-09-29T19:40:47+00:00

Check it out with Checks


Shhhhh...It's only a few more weeks before summer is half gone. Now's the point to get your threads on point with a nonchalant vibe. Trying to hard is the opposite [...]

Check it out with Checks2021-09-29T19:40:51+00:00

2019 Capita DOA Snowboard Review


The Capita Defenders of Awesome (DOA) is one of the most well-rounded boards on the planet; that's why we've awarded it a spot as one of the Top 5 All-Mountain [...]

2019 Capita DOA Snowboard Review2021-09-29T19:34:51+00:00

Picks of the Week July, 9th 2018


Keeping it real is easier than you think.  Pop some color, lace crispy kicks, and walk like you own the place.   Dive into this week's Picks of the Week and [...]

Picks of the Week July, 9th 20182022-01-24T17:21:26+00:00