About gufrocks

What does it feel like to love life? From what Guf says, it's amazing. Guf got involved with The House in 2000 as an endorsed athlete and while going through college he slung boards in the shop. Though his profession is in content market strategies a driving passion of his is on the snow. Over the last 18 years he's been able to travel the world and work with talented athletes while coaching the National Sport Center's Community Olympic Development Program, USASA All American Team, USSA Project Gold and Jr. National Team, USDSSA Team, Windells Academy, Vision Elite Snowboard Team, and Thrash Camp. Providing an opportunity to help other achieve their utmost is the personal mission and reason Guf and his wife started the non-profit Vision Elite Sports and Thrash Camp in 2013; training organizations that assist snowboards in skill development. Somehow he still finds additional time to volunteer with the USSA, USASA, and USSCEC as a Level 300 Coach Clinician. For seven years Guf has grown within the marketing department and finds his success in significance. He enjoys the challenges that multiple roles bring on a daily basis. As a Content Strategist and Brand Ambassador he has an unparalleled ability to synchronize and integrate strategic campaigns across marketing channels, implement key account partnerships to enhance the customer journey, and strengthens SEO through unique content generation by way of story building, product testing, and athlete management. Guf understands what motivates people, leads with passion, and has a raw zeal for a life worth living. He believes in his colleagues, supports his customers, and loves the lifestyle and products he promotes.

Kick, Push, and Coast into July


Stripes are in, contrast is in, and you'll be in once you lace the threads to this week's picks of the week.  Kick, push, and coast into summer with reflective [...]

Kick, Push, and Coast into July2021-09-29T19:40:58+00:00

Live a Little.


Tuck yourself away into a little pocket of heaven all while feel the comforts of cool.  Summer is hot but that doesn't mean you have to be, especially when you're [...]

Live a Little.2021-09-29T19:41:04+00:00

Always Down for Whatever


Refresh your summer wardrobe, with these effortlessly refined pieces. Mix and match how you please, you won't be disappointed! Because whose closet couldn't use a little sprucing up? Buy it [...]

Always Down for Whatever2021-09-29T19:40:47+00:00

Picks of the Week June 11th, 2018


  This week's Picks of the Week are about contrasting fabrics and subtle style that catches the eye of anyone who knows what to know.  Roll along into summer and [...]

Picks of the Week June 11th, 20182021-09-29T19:41:07+00:00

Picks of the Week June 4th


- Strap in to the first round of June's Picks of the Week! With fresh digs you'll want from head to toe. - Adidas Matchcourt High RX Shoes There's something [...]

Picks of the Week June 4th2021-09-29T19:40:51+00:00

Picks Of The Week May 28th


Oh man this compilation looks good. Seriously, just look at all this flawless gear. This Picks of the Week is fire and you know it. Step up and get into [...]

Picks Of The Week May 28th2021-09-29T19:40:51+00:00

Picks of the Week May 21st


- Round out May with cool blues and fresh hints that spark a bold strut with this week's Picks of the Week! - Get all gear HERE Oakley Latch Sunglasses [...]

Picks of the Week May 21st2021-09-29T19:40:51+00:00

Picks of the Week – 4/23/2018


Picks of the Week As the last bit or winter melts away remind yourself to lighten the load and hike into adventure.  From rural roads to concrete jungles this week's [...]

Picks of the Week – 4/23/20182021-09-29T19:41:03+00:00

Picks of the Week – 4/16/2018


Picks Of The Week When winters get long there's nothing better than warm weather sliding in and matching the crisp spring air with fresh head to toe styling. Playing with [...]

Picks of the Week – 4/16/20182021-09-29T19:40:56+00:00

Noah Salasnek – Style Legacy


https://www.youtube.com/watch?v=AbYzk_7AyMM Noah Salasnek With a hail storm of notifications across all social media platforms the snowboarding world learned yesterday of Noah Salasnek's passing.  As a true style icon who blossomed from [...]

Noah Salasnek – Style Legacy2021-09-29T19:43:05+00:00


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