About gufrocks

What does it feel like to love life? From what Guf says, it's amazing. Guf got involved with The House in 2000 as an endorsed athlete and while going through college he slung boards in the shop. Though his profession is in content market strategies a driving passion of his is on the snow. Over the last 18 years he's been able to travel the world and work with talented athletes while coaching the National Sport Center's Community Olympic Development Program, USASA All American Team, USSA Project Gold and Jr. National Team, USDSSA Team, Windells Academy, Vision Elite Snowboard Team, and Thrash Camp. Providing an opportunity to help other achieve their utmost is the personal mission and reason Guf and his wife started the non-profit Vision Elite Sports and Thrash Camp in 2013; training organizations that assist snowboards in skill development. Somehow he still finds additional time to volunteer with the USSA, USASA, and USSCEC as a Level 300 Coach Clinician. For seven years Guf has grown within the marketing department and finds his success in significance. He enjoys the challenges that multiple roles bring on a daily basis. As a Content Strategist and Brand Ambassador he has an unparalleled ability to synchronize and integrate strategic campaigns across marketing channels, implement key account partnerships to enhance the customer journey, and strengthens SEO through unique content generation by way of story building, product testing, and athlete management. Guf understands what motivates people, leads with passion, and has a raw zeal for a life worth living. He believes in his colleagues, supports his customers, and loves the lifestyle and products he promotes.

The Launch Photo Recap | Snowboarder Mag

2021-09-29T19:41:07+00:00

The Launch Snowboarder Magazine's The Launch event was a breath of fresh air.  For riders earning their stripes the season tends to be congested with contests, organizing bodies, and rules.  While checking [...]

The Launch Photo Recap | Snowboarder Mag2021-09-29T19:41:07+00:00

Vans Slip Ons Lite Shoes

2021-09-29T19:37:05+00:00

The world's best shoe - Vans Slip Ons The classic checkerboard patter may catch your eye at first, but the simplistic design, practical comfort, and lightweight appeal of the Vans [...]

Vans Slip Ons Lite Shoes2021-09-29T19:37:05+00:00

1987 Burton Elite Snowboards

2021-09-29T19:35:14+00:00

-- Burton Elite Snowboards 1987 was a monumental year; Guns n Roses released Appetite for Destruction, The Simpsons aired for the first time, and the Burton Elite Series launched.  We [...]

1987 Burton Elite Snowboards2021-09-29T19:35:14+00:00

2017 Burton Flight Attendant Snowboard

2021-09-29T19:36:39+00:00

All Mountain Freedom Mount up and slide on a board that dominates the whole resort, the Burton Flight Attendant.  From ripping apart crisp morning groomers to floating through the steep trees the [...]

2017 Burton Flight Attendant Snowboard2021-09-29T19:36:39+00:00

Black Friday Sale

2021-09-29T19:35:53+00:00

Yeah, yeah, The House is known for great deals, and for good reason.  We're rolling out the savings now with our  Black Friday Sale where you SAVE UP TO 80% OFF! [...]

Black Friday Sale2021-09-29T19:35:53+00:00

Your Next Wire Framed Sunglasses

2016-08-10T12:43:44+00:00

Wear Confidence Wire framed sunglasses are as timeless as a white cotton t-shirts and blue jeans.  Launch into a new realm of sophistication, wear class, and walk in confidence with a pair of wire [...]

Your Next Wire Framed Sunglasses2016-08-10T12:43:44+00:00

What to Wear Riding

2021-09-29T19:40:47+00:00

Constantly evolving trends are hard to follow especially if you’re not submerged in the culture.  We’re here to help, because we once knew what it was like to not know [...]

What to Wear Riding2021-09-29T19:40:47+00:00

Great Burton Backpacks

2021-09-29T19:34:55+00:00

— Everyone loves a deal.  Come on, you’re on the The-House.com.  What everyone really loves is a deal on is durable goods.  Burton Backpacks are built to last a lifetime, [...]

Great Burton Backpacks2021-09-29T19:34:55+00:00

Rodney Mullen | Liminar | Vogue

2021-09-29T19:40:37+00:00

https://www.youtube.com/watch?v=-3tDvMG87Ro&w=730 Rodney Mullen’s New Footage   Rodney Mullen is a living legend and has every right to be.  With 30 years of innovation one might expect Rodney to achieve [...]

Rodney Mullen | Liminar | Vogue2021-09-29T19:40:37+00:00

Utah Olympic Park Water Slide

2021-09-29T19:42:44+00:00

https://www.youtube.com/watch?v=LDJxSJ3zyRs&amp Huge Water Slide Jump Water Slides are awesome, and so are jumps. Put the two together and you have a match made in heaven. The Utah Olympic Park, which [...]

Utah Olympic Park Water Slide2021-09-29T19:42:44+00:00