Ride For Jake Day

By Published On: March 2nd, 20211 Comment

Saturday, March 13th 2021

There is no way to talk about the history and legacy of snowboarding without mentioning Jake Burton. His name is synonymous with the mainstream popularity and explosion of the sport. Jake’s life was intertwined with snowboarding; his passion and love was the seed that helped grow the industry into the giant community that it is today. Without him, we might not be here talking about this thing that we all cherish so much.

Jake’s life was all about following his passions and dreams. In honor of his memory and all that he did for us snowboarders, we are taking a day to go out have as much fun as possible – whatever that looks like for you! On Saturday, March 13th, go out and shred in any way that you can! Get outside and explore with your favorite humans or animal friends! Be creative and most importantly, have fun! 

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One Comment

  1. Karin Gosselin March 13, 2021 at 5:07 pm - Reply

    Beautiful morning to be on the snow and take a run for Jake!

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