The Burn Units – ALIVE – feat Gigi Rüf, Ståle Sandbech & Arthur Longo from Burn on Vimeo.
A long time ago, in a year long forgotten by those of us who dreamt of snowboarding during history class, a bunch of cavemen invented fire. Since that fateful day in the cave, fire has revolutionized the way everyone lives their lives. Even since the beginnings of snowboarding, fire has played an important role, there has just always been something that attracted us to setting things on fire and either jumping over them or sliding down them. It is now to the point that it seems cliche to work with fire, but this video proves different, thanks to it’s striking cinematography and different use of fire.
The video is done by the team at Action Horse Films and Burn, featuring the riding of Mr. Gigi Ruf, Stale Sandbech, and Arthur Longo. It’s not meant as a video part, in fact, it’s apparently put together an energy drink by the name of Burn, and I’m not even sure if you can pick it up stateside. Take note other energy drinks, this is how you promote yourselves! The first time I see a Burn Energy drink I’m picking it up, because they made a dope video.
The effects within aren’t postproduction either, that’s real fire, the Evel Knievel way.
