Burton – Burton is the most recognizable brand in snowboard in offering boards, boots, binding, outerwear, accessories and clothing for men, women and children. The leader in snowboard technology, Burton pushes the limits when it comes to innovation, design, research and development, worldwide contests and customer service. A few well-known Burton team riders include olympic medalists Shaun White, Kelly Clark and Hannah. Legendary backcountry snowboarder, Terije Hawkinson, has also dominated the list of rosters that Burton has sponsored over the years. Other Burton professional legends in include Terje Hawkinson, Teter Privately held and based in Vermont, Burton established itself as a pioneer for the first generation of riders and continues to provide a new era of riders with an abundance of impressive gear for the snow.
K2 – K2 as a company has been around for over 50 years. They made their first fiberglass ski in 1961. By 1994, they began making snowboards. Since K2 had been in the snow equipment business for so long, they had the funds, technology, R&D capability and drive to build award-winning, quality and affordable snowboards. Based in Seattle, K2 Snowboards continues to manufacture top of the line boards, boots and bindings with impressive aesthetics and shelf appeal. Check out these interviews The House had with local K2 reps.
Ride – With a vision to create a snowboard “for the people,” Ride Snowboards is one of the larger snowboard companies manufacturing boards, bindings and technical outerwear. With a focus on technology and innovation, Ride continues to maintain it’s distinctive brand identity.
Lib Tech – Lib Technologies is a Pacific Northwest based snowboard company founded on innovation. Best known for Magne-Traction edges and Banana Technology rocker shape, you can find quality all-terrain and freestyle boards from Lib. Magne-Traction employs a “serrated” edge consisting of seven bumps in the sidewall giving the board edge hold for turn initiation and control while keeping the tips and tail loose for catch-free freestyle riding. Banana Technology is reversed camber where the contact point is between the rider’s feet rather than closer to the tip and tail. This gives the board catch free tips and tails for jibs, rails, and forgiving landings.
Gnu – Owned by Mervin manufacturing (who also owns K2, Lib Tech and Never Summer), Gnu was created by Mike Olson in the early 1980’s. Best known for pioneering deep, carving sidecuts, Gnu boards are all hand built in by snowboarders in Washington State just like they were in the beginning. It’s a passion driven company offering top notch snowboards with bold graphics designed to conquer any mountain.
CAPiTA – With progressive engineering, Capita CAPiTA snowboards guarantees power and stability through each turn while dominating every modern riding environment. They are well known for performance in relation to price tag. C3 Distribution encompasses CAPiTA snowboards, Union bindings, Coal headwear and Home watches and accessories. CAPiTA’s following seems to drastically grow each year with progressive, tested and rider backed products.
Forum – Started by Four Star Distribution and pro snowboarder, Peter Line, Forum has been around since 1996. Manufacturing boots, boards and bindings, Forum is a long time favorite for many freestyle, park and urban snowboarders. In the last decade, Forum has teamed up with Mack Dawg Productions to make a handful of insane snowboard movies. Their board graphics are bold, artsy and sometimes edgy. More importantly, Forum boards are tough as nails and are offered at competitive prices. To learn more about Forum’s history, read their full company history.
DC – DC is most widely known as a footwear company with offerings for extreme sports like skateboarding, BMX, motocross, surfing and rally car racing. Since DC was already one of the largest players in Action Sports, they embarked on a snowboard and binding line in 2008 with great success. With a large following, DC offers well-built, tested and proven snowboards at affordable prices. They also make some pretty awesome outerwear with impressive technical features down to their opening price points. You can read a more in-depth bio of DC here.
Rome – Launched in November in 2001, Rome started off with three snowboards (Anthem, Agent and Solution) and a glove line. Today, they have numerous products including boots, boards, bindings, outerwear and gloves. You might have heard the term Rome SDS. SDS is the acronym for Snowboard Design Syndicate. The idea behind syndicate is that if you have an opinion about the brand or snowboarding in general, the general public is encouraged to contact the brand and let them know your thoughts. From there, Rome can continue to make incredible products for a syndicate of snowboarders. Learn more about Rome here.
Rossignol – Rossignol has reigned the snow sports world since 1907. With athlete based R&D, Rossignol boasts leading technology and a love for the outdoor mountain lifestyle. Snowboard production, beginning in 1987, was an seamless and easy transition since the French company was a pioneer in the ski manufacturing business. Access to factories, decades of trial and error, passionate employees and has named Rossignal one of the top ten brands in snowboarding.