One of the coolest things about Skullcandy is just that it was founded by Rick Alden, on a chairlift in Park City, Utah. He was taking a phone call. He’s got his music on one side, he’s gotta turn that off. He’s gotta find his phone and dig out that on the other side, and he figured out how can I pull all this together. So Rick figured out how to splice those two things together seven years ago on a chairlift and that’s how Skullcandy was founded. One of the most awesome names of a brand ever because you know what it means. We don’t need a tag line, it’s Skullcandy.
Rick started this company by bringing on other innovations like the Skullcrusher. It was about five years ago, the Skullcrusher was a headphone we introduced with two speakers in each headphone cup. One is a subwoofer. It’s got a bass boost on it that’s battery operated, so you can turn that thing up super loud. It vibrates like a car on Main Street on Saturday night. This thing is awesome, we still sell thousands of those, one of our favorite favorite headphones. If you haven’t put your head inside of a Skullcrusher make sure you get crushed very soon. We go from there to other innovations and kind of really leading the forefront on the mic technology and I’m going to get into that in just a second. But the mic technology is super important because all the things you can do with your phone now. Rick comes up with all these other innovations.
We’re a preferred partner with Apple so we continue to work with them on innovating new things and make sure we’re right at the forefront with what’s going on in terms of the technology. But we always bring it back to our roots, which is the mountains – snowboarding, mountain biking, a little bit of fly fishing. You know, we live in Park City. That’s where our company is based out of, and so it’s a pretty awesome place to work, pretty awesome brand to be associated with. And we continue to bring all kinds of new innovations out in the headphone space. So whatever you’re doing from city to urban, to travel, to dorm room, to whatever, we’ve got something for you to take your music to the next level.