GNU Snowboards - Mens

About Gnu Snowboards - A division of Mervin Manufacturing:
Mervin Manufacturing was founded by snowboarders Mike Olson and Pete Saari in 1977. In an industry where virtually every other snowboard company has moved production to China or offshore, Mervin is the longest running and last major snowboard factory in the USA. Based out of Seattle and Carlsborg, Washington, between the rugged Olympic and Cascade Mountain Ranges, Mervin is a direct link between riding and manufacturing.

Since the beginning Mervin has been managed and staffed by snowboarders who innovate and experiment, ride and refine new shapes, constructions, geometries on a daily basis. To ensure everyone gets plenty of days on the mountain, every year, all Mervin employees get money towards a season pass and a custom snowboard of their own design.

Mervin’s constant and instant “build, ride, refine” philosophy has created many important developments in snowboard evolution, the most significant of which going back as far as the early 1980’s, when snowboard pioneer Mike Olson first introduced the use and marketing of deep sidecuts to increase edgehold and turning ability. 10 years later the ski industry would follow Mike’s lead with the development of deep “parabolic” shaped skis that have paved the way for modern skiing revolution. The latest innovation to come out of Mervin Manufacturing, specifically Lib Tech’s experiMENTAL division, is Magne-Traction. Designed to maximize control, edgehold and performance with wide sideways stances Magne-Traction is a snowboard specific design and revolutionary departure from traditional ski based snowboard designs. Magne-Traction makes riding ice as fun as powder and more effortless than ever in history.

On top of its inhouse design team, Mervin works on product design with many of the world’s top snowboarders, including Jamie Lynn, Danny Kass, Travis Rice, Hampus Mossesson, Markku Koski, and Barrett Christy.

Innovation and Efficiency are at the heart of Mervin’s staying power. Mervin buys directly from material suppliers, eliminating middle men. Mervin fabricates its own tooling and presses and its in house graphic/print ivision has created a unique low temperature graphic sublimation system that allows the use of base and top materials previously unavailable. Mervin’s experimental CAD division and in-house CNC equipment puts refinement and creativity at our fingertips Mervin makes its own damn cores! The Mervin Woodshop is vital to the control of product quality as well as creating flexibility for innovation. A new flex, design, graphic or geometry is always quickly actualized and tested. Mervin is the most environmental snowboard factory and believes a healthy work environment is top priority for active skaters and snowboarders. Mervin does not use toxic cancer causing automotive lacquer clear-coats or printing systems which are common in other brands. Mervin uses only water based solvents and renewable fast growing forest products. Wood dust is recycled and scrap wood is sold as kindling. Mervin uses only low VOC (Volatile Organic Compound) epoxy resin systems. Water based grinding systems minimize airborne particulate. Pets are encouraged to stay out of the grinding areas. TOYS, NO-TOXINS, TECHNOLOGY.
(Taken from www.mervin.com)

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