Roxy at Windward Boardshop

The History of Roxy

In 1990 Quiksilver decided with the success of its mens line it would launch a women’s specific line called Roxy. The female surf scene was not as prominent as the mens but Quiksilver saw the opportunity and ran with it.

Roxy started just like Quiksilver, as a swimwear line and immediately was a hit. That next year they created a full sportswear line. In 1992 they kept expanding with denim, as well as some key snow wear pieces. They launched the Roxy logo in 1993, which is the two Quiksilver logos adapted into a heart shape.

The company then went on to create a women’s boardshort and the first Quiksilver/Roxy pro surfing event. By the late 90’s they had taken over the female lifestyle industry.

In 2003 they introduced a women’s snowboard line in partnership with Mervin Manufacturing. Now they dominates in every aspect of the industry from sponsorships, events, media and fashion. Roxy was the first of its kind and has paved the way for all other women’s specific surf/lifestyle companies.

amanda

The snow, skate, sup industry has always been something I've surrounded myself with. I absolutely love the community that comes with it, how it embodies action sports, fashion, music and having a good time all in one. I'm happy to have worked in the industry for many years now and I consider myself a reflection of the industry and love learning/teaching others about how super sweet it is.