One Way is one of the leading global leading nordic sports brands with their design and marketing of premium-quality poles, technical apparel, footwear and Nordic accessories. One Way is designed for those who eat, breathe and sleep the Nordic lifestyle. One Way's products can be found in your finer sports stores, specialty shops and most Nordic stores throughout the world. Owner Geoff Hurtwitch is no stranger to the Nordic industry with 12 years of experience under his belt and still competes today in local races around Park City, Utah and recently in the 2013 Birkie Race.

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