Recently, the company was purchased by Pryde Group, a successful action water sports market leader. In July 2012, the company hired Dave Kalama, an internationally renowned stand up paddler and Hawaiian surfing champion, to become their Vice President of Design and Innovation. Kalama helped reintroduce the sport of stand up paddle surfing to the United States in the 1990's. Now he is helping Imagine Surf become even more innovative and remain a market leader. Kalama stated that his role gives him the resources to create the best possible products.