Posted up in the big apple, Faded Royalty is driven to deliver a great product at competitive prices, without creating largely overproduced merchandise. With a platform of premium goods that are made mostly right in New York City, they offer specialties including hats, shirts, cut and sew button-ups, and much more. Creative director Roc Giordano, a major influence in the music and fashion scene, took the brand under his wing. After years in the music business, Roc decided to open a first-class retail store for Faded Royalty to offer a direct-to-customer boutique. This lifestyle brand blends the lines between high quality and affordable fashion that stands above the rest.