Continental was founded back in 1871 as a small soft rubber products company producing rubberized fabrics and solid tires for bicycles and carriages. Throughout the years the company has gained its name through being the first tire company to develop grooved wheels for automobiles. Even though their name has kept its hierarchy in the automobile industry, Continental has kept a strong presence in the bike community and continues to develop new and progressive products for bicyclist all over the world.

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