Burton is synonymous with snowboarding. Starting in a Vermont barn, Jake Burton styled the first Burton snowboards by hand, created the world's first snowboard factory, and then moved mountains to get the sport on its feet. Today Burton supports world-class boarders like Shaun White, Danny Davis, Kelly Clark, and Mark McMorris. Year after year, Burton innovates, sets new standards, and embodies the snowboarding lifestyle.
It was the 60's and Jake Burton Carpenter was one of thousands of kids to get hooked on the Snurfer, the first known form of modern snowboarding. While it may have been a toy, Jake saw the possibilities of doing something different. When he saw that no one was really doing anything to promote or improve the Snurfer, Jake began making and riding the first true snowboards. In 1977, the world's fist snowboard factory was begun in Londonerry, Vermont.
In the first few years, snowboarding struggled as a sport. Ski areas were reluctant to open up to snowboarders and Jake had to lobby hard to get some local areas to agree. The slow but sure opening of eastern ski areas led to growth for the sport and became a major factor in Burton's product innovation.
Burton has also made strides in terms of their sustainability. For example, the wood that is used in the core of their snowboards is made from “responsibly harvested wood that meets the standards of the Forest Stewardship Council (FSC). As well as an effort to reduce the amount of packaging that accompanies their products. Another interesting attempt at sustainability made by Burton is their attempt to reuse boards that are beyond repair, by repurposing the materials into unique items within the company and within communities. In relation to true sustainability, Burton attempts to make goods that last.
Burton is now the leader in snowboards and snowboarding equipment and apparel. It is the most sought after and prestigious brand on the slopes and is the ride of choice for many of the world's top snowboarders, including Olympic champion Shaun White. The Burton team doesn't just use the products they develop, they feel responsible for them. Burton innovation, quality, and that elusive "leadership” are what make Burton the premier snowboard brand that it is today.