Bonfire Outerwear started over 25 years ago, deeply entrenched in the deep snowboard culture of the Pacific Northwest.
We were arrested. Spit on by skiers riding the chairlift. We would hike for miles to get one run. Our parents didn’t understand. People didn’t understand. There were no contests. No magazines. No lift tickets. No highbacks. There was no such thing as fashion. Every year we burned our boards in a giant bonfire as a sacrifice for better snow. We said we’d ride forever. We said we’d make clothes that ride forever. We do.
Born from a desire to make the best gear to withstand the harshest conditions, we have upheld the legacy that rose from that bonfire so many years ago. Tried. Tested. True.