Having risen in only 2002, 4FRNT is one the youngest manufacturers of skis and skiing equipment on the planet. The cutting edge of style and technology is where 4FRNT has taken home ever since its conception in Lake Tahoe, California. Their founder, Matt Sterbenz, fed up with the way that modern skiing was taking shape, took matters into his own hands by compiling like-minded disgruntled skiers and ultimately forming 4FRNT skiing. They've become the leading innovators and strongest supporters of the freeskiing movement. Their motto is, "Rider owned. Rider inspired.", and they're based around their core of professional athletes engineering products that are designed for the modern youth. 4FRNT works tirelessly to be constantly changing the way the world perceives freeskiing.
Using the best materials and technologies available, 4FRNT delivers some of the best lineups of equipment annually. This includes their skis, bindings, poles and accessories. Currently, 4FRNT resides in Salt Lake City Utah and they plan on remaining one of the labels at the "forefront" of skiing.