Smartwool

Smartwool started because they wanted to help people stay comfortable outdoors. And they found that Merino was an oh-so soft, one-wool-fits-all-adventures natural fiber-perfectly balancing performance, comfort, and sustainability. Smartwool has used this natural fiber for over 25 years-constantly innovating new ways to stretch its limits to bring you the comfort and natural performance you need to go farther.

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Sustainability

Smartwool believes that, to make sure we can continue to share nature with others, we need to help ensure that the beauty and resources of our environment will be around for generations to come. For Smartwool, that means making more sustainable clothing. So they are taking action in everything they do, from their product development to their supply chain, to make sure that they are actively creating more sustainable wool and sourcing solutions for our brand and the industry.

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Partnering with the Right People

Smartwool partners with the New Zealand Merino Company-who developed ZQ-certified wool-to ensure their wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind. Smartwool was one of the first companies to create long-term partnerships with their Merino wool growers to ensure that they can use responsibly sourced wool. The growers they work with are devoted to their trade and are crucial to the quality of their wool and products.

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Natural Performance Apparel

Merino wool is completely, entirely 100% natural. So it helps you perform with natural properties, such as temperature regulation, odor-resistance, and sweat management. To ramp up their sustainability efforts, Smartwool has been using more recycled wool, poly, and nylon to reduce their impact without sacrificing the performance benefits of wool. And in 2019, Smartwool unveiled their innovative Intraknit™ technology-a 3D-knitting technique that results in less waste than traditional cut and sew methods, all the while revolutionizing the base layer industry.

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Advocacy Program

Smartwool believes in doing everything they can to sustain and preserve our one-of-a-kind, awe-inspiring environment so that everyone has the opportunity to experience the joy of the outdoors. Smartwool set up their advocacy program to partner with organizations that align with their beliefs. They are focused on fighting to protect our most treasured places and fostering a love of the outdoors in future generations while providing accessibility and equity to all communities.

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