In early 2012 an new chicago skateboard company was born. Created by chicago native Austin Whiting, Reed Wheels is breathing new life into the midwest skateboard scene. So, we decided to side down with Austin and learn a little bit about his company.
Well my name is Austin Whiting. I’m 23 years old and I live in Chicago, Illinois. As far as my position at Reed wheels, I started it about 8 months ago and am the main operator of it. I handle the sales and marketing stuff, as well as the financial side. Basically, I just try and bring it all together.
The first challenge, really, is getting shops on board to stock it and believe in it. With that being said I want to thank every shop that has done so thus far (Thank you Windward!) Also, Uprise skate shop for being a big support. Beyond that, our “marketing” budget is not quite as big as Spitfire’s, so another huge challenge is just getting people familiar with the brand in more and more places and getting people to roll on them!
Definitely, the team is Marisa Dal Santo, Pat Devine and Ryan Chlumecky. Mar had just moved home from Cali, pretty much right when Reed wheels began, so she was down right off the bat, which was awesome. Pat’s a great friend and was down also, and then I’ve known Ryan for years and he kills it so it only made sense. Basically, everyone stands out as great people, and everyone skates and kicks it together so it’s fun.
Thanks! Yeah, absolutely. Erik Lundquist has done all of our artwork since day one. Honestly, him being down to help has made it all possible, so major thanks to him. He’s a super tight dude. Check out more of eriks work at http://eriklundquistart.com/
Heading into the new year I’d say growth is really the main goal. I’d love to be able to release more sizes of wheels as soon as possible, and just get to put out content of the team and friends ripping for people to enjoy.
Nothing crazy, Reed wheels is just supposed to be a fun outlet that provides top quality skateboard wheels. If you try them, you’ll see.
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