Volcom Clothing, Snowboard Jackets, Pants & OuterwearVolcom is easily one of the world leaders in snowboarding, surfing, and skateboarding apparel. Volcom Outerwear is known for their popular hoodies and snowboard jackets & pants. Volcom Clothing always strives to stand out from the crowd by pushing innovation and experimentation with their products. Their nonconforming ideologies and practices have made them a leader in the extreme sports world as many young people share Volcom's Clothing creed. Individuality and freedom of expression is at the heart of their company vision. Read More about Volcom
Volcom is a designer, marketer and a distributor of young men’s and women’s clothing, shoes and accessories, all of which are based around snowboarding, skateboarding, and surfing. It was founded by Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall in 1991. Volcom is now based out of Costa Mesa, Calif., but originally Richard’s bedroom served at the headquarters to the company, while Tucker’s room was where all the sales were ran out of.
The original idea to start a clothing company was a product of an insane snowboarding trip. With more than a week of getting two feet of fresh pow every day at Tahoe Richard finally quit his job after making excuses to miss work the whole time, and Tucker had already been laid off before they went out. It was in the spring that the two actually took action to start the company and got $5,000 from Richards’s father.
The guys wanted their company to be centered on their favorite sports, snowboarding, surfing and skateboarding. Richard and Tucker came up with the name Volcom first and then the stone for the logo. They wanted to support young creative thinking in their company, and because it was a major philosophy at the time, they came up with the slogan “Youth Against Establishment.”Although they ended up doing more traveling with friends than business, they still managed to make $2,600 in sales during their first year.
Once the company began to grow, they started to expand their stores. By December 2007 they had 10 stores in the United States, and nine more globally and their product can be found almost anywhere now. Their stores outside the U.S. are in places like Kuto, Indonesia, Tokyo, Japan, Hossegor, France and as far south as Durban, South Africa. Volcom stores are said to have the perfect blend of amazing customer service mixed with a “rockin’ good time. Volcom continued to expand in 2008 when they bought Electric Visual Evolution, a sunglasses company, for $25.25 million.
Volcom has also expanded into other areas like art, music, film and sponsoring athletes. In 1995 the idea for a ‘Featured Artist’ product came about. This would allow aspiring artists to put themselves out there for the world to see. It includes clothing, belts, hats, wallets, board-shorts, sweatshirts and knit shirts. A few of the artists that have been represented in this line are people like Marty Jiminez, Mike Mailman, Neil Clemmons Harrison and Carl Smith.
Volcom also has their own record label called Volcom Entertainment. This includes bands such as Valient Thorr, Single Frame, and Goons of Doom. There are dozens of shows and tours that are held all over the United States every year that Volcom organizes to promote these bands. Volcom sponsored the Warped Tour for many years, but in 2007 they decided to hold their own events for members of their record label. Music isn’t the only form of entertainment that Volcom has to offer.
They have released over a dozen movies over the years. Some of the more recent ones have been Dawn of the Stone Age, Lets Live, and Escramble Download Project. Except for Dawn of the Stone Age, which is an animated motion picture, these are videos featuring Volcom’s sponsored pro riders in snowboarding, surfing and skateboarding.
Volcom is highly invested in their athletes and does what they can for the advancement of each sport through their support of their riders. Some of the professional skateboarders that are currently being sponsored by Volcom are: Geoff Rowley, Rune Glifberg, Lyn-Z Adams Hawkings and Thomas Danesi. On the surf scene there is Claire Belvilacqua, Bruce Irons and Ezekiel Lau. And for snowboarding: Gigi Ruf, Terje Haakonsen, and Markus Keller.
Let the Kids Ride Free (L.T.K.R.F) is a grassroots effort created by Volcom that organizes free snowboarding, skateboarding, and surfing competitions at the local, national, and international levels. Kids of all ages are welcomed to attend to express themselves and their talents. At the competitions the kids are provided with free food and they are sure to be sent home with a ton of free products. The purpose of L.T.K.R.F. is to allow kids to enjoy the competition environment without the fees, rules and restrictions. It is also meant to create a friendlier atmosphere in the world of competition, which can sometimes get lost in normal competition because of what is at stake.
Who would have imaged that those two guys on a snowboarding trip would have created a company that would eventually turn into one of the leading names in the skateboarding, surfing and snowboarding industries. As well as branching out into film and music to create opportunity for hundreds of people.
The Volcom idea would incorporate a major philosophy of the times, "youth against establishment". This energy was an enlightened state to support young creative thinking. Volcom was a family of people not willing to accept the suppression of the established ways. This was a time when snowboarding and skateboarding was looked down on. The U.S. was in a recession, there were riots in LA and the Gulf War. Change was in the air. Nirvana and Pearl Jam expressed it the best ... but let's take it back ...
During the march dumps of 1991, Volcom's creators Richard Woolcott and Tucker Hall set off on a snowboard trip that would forever change their lives. Tucker had just been laid off of work and jumped in the car on a routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two feet of new snow. It was their first real experience riding powder and the new obsession wouldn't stop.
Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really final. Later that spring, the two came up with the idea of starting a riding and clothing company based around the three sports they enjoyed. With $5000 from Richard's dad, they started the process. First the name and then the stone. Volcom Stone Clothing was born.
For the first two years, Richard and Tucker traveled around the world on wild journeys with friends riding whatever they could. The business side of things was minimal. The Volcom headquarters were set up in Newport in Richard's bedroom and all clothing and product sales were run out of Tucker's bedroom in Huntington. The two knew nothing about how to make clothing, but that didn't matter. It was all about spirit and creativity. Volcom clothing sales for the first year were $2600.
Since those wild beginnings, the Volcom Stone, Volcom clothing and the Volcom spirit have spread across the world. The Volcom Company, along with its clothing and products, has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing.
(Taken from www.volcom.com)
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Thanks for shopping at The-House Boardshop. Without you we'd be just two guys sitting on a beach with an idea.