THE is a brand specializing in bike parts and components. With a wide selection of products to choose from, find what you're looking for. Whether you're in search for new bike seats, bars and handles, The has it all. Ride out in true comfort and durability with the latest parts and components. Guaranteeing top quality, experience great convenience and comfort.

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Discover 60,000 ways to explore the Land of 10,000 Lakes. Whether you play in it, explore in it or relax in it, we always have the best gear on-hand and in-season.

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Maybe outsold but never undersold. We offer the best price match guarantee on every product. We match prices so you don't have to.

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