In 1947, a sixteen year old boy turned a woodshed into a thriving business: SEGER. Who would have guessed that, when Gunnar Segerqvist mastered the sewing machine in his parents' woodshed, his company would prosper for decades to come? With today's higher demands in quality, service and development, Seger still continues to strive with dedication. Today, their apparel features modern technology by Celliant, Dri-Release, Polartec Recycled, Windstopper and more! When purchasing Seger gear, millions trust in the quality and function of their apparel. Check out our selection of Seger hats, socks, hockey apparel and more!