Roxy Clothing - Apparel - Roxy Outlet

Roxy clothing and outerwear are sassy and fashionable - just like the ladies who rock them. Roxy started off with a sweet swimwear line and then punched through the stereotypes into the snowboard industry to provide only the best performance oriented products. Roxy clothing, snowboards, boots, bindings and shoes are designed for the competitive women's snowboarding circuit. And we're always happy to provide you with brands that cater to all the femme-fatale riders out there. Read More about Roxy

Roxy Snowboard/Ski Gear

Roxy Snowboard/Ski Clothing, Outwear

Roxy Footwear

Roxy Backpacks & Bags

Roxy Brand History:
When Quiksilver decided to start a womens line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadnt drummed up nearly the notoriety nor the community that guys had long enjoyed. But great ideas always take some guts. And the company saw the untapped womens surf market as a huge opportunity. Turns out they were right.

Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a womens line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.

By 1993, Roxy was on a serious roll. The ever-popular Roxy logo was born, a heart-shaped crest adapted from the recognizable Quiksilver logo. The brands popularity was growing, as was its staff. And then one afternoon in Hawaii, as legend has it, the Roxy crew was sitting on a beach watching the surf when they came up with the idea of the womens board short. Offering fit and flexibility while still managing to be feminine, the womens boardshort was an innovation that forever changed the womens surf market. It was also the perfect example of what the Roxy brand had originally set out to be, in the words of Quiksilvers 1990 Annual Report: Fun, Bold, Athletic, Daring and Classy. The boardshort became a huge trend. Roxy, and womens surfing along with it, was suddenly the next big thing.

1994 marks another major milestone for Roxy: Lisa Andersen, then the reigning ASP Female World Champion, became the first member of the Roxy team. Lisa went on to win three more world titles, and along with them, crossover mass-market fame. She is considered by many to be the most influential surfer in the history of womens surfing, and her contributions to the Roxy brand and the team continue to play a key role in Roxys success. Under her guidance, the Boardriders Team has grown into the most respected and accomplished pro team in womens surfing. Current team members include: Megan Abubo, Chelsea Georgeson, Veronica Kay, Kassia Meador, Kula Barbieto, tween surfing phenom Carissa Moore, and reigning world champ Sofia Mulanovich.

As Roxys popularity has grown so has its product line and its audience. Accessories and eyewear joined the mix in 1995; footwear, watches, and Roxy Girl, a line for girls aged 7-16, emerged the following year. Roxy enjoyed its New York Fashion week debut at The Girls Rule Show in 1996, the same year the brand was nominated for The California Rising Star Award for design innovation and excellence. A snow line including outerwear and accessories was added in 1997, along with Teenie Wahine, Roxys childrens line. 1999 was big, with jewelry, bags, backpacks, travel accessories, skate gear, and Roxy Room, a line of bedding, lamps, and posters. By the end of the 90s, Roxy had become the brand for girls everywhere, enjoying mass-market appeal without losing its core audience.

The new millennium has brought an exciting and eclectic evolution of Roxy, with a full line of snowboards introduced in 2003, produced in partnership with industry innovator Mervin Manufacturing; Luna Bay, a Roxy Girl Series, seven young adult fiction novels also released in 2003; a new toddlers line in stores Spring of 2005; a soon-to-be-debuted fragrance line; and the imminent arrival of Roxy Ski, a line of skis and boots produced in partnership with Rossignols Dynastar brand.

As Roxys snow product line has expanded, so have its sponsorship efforts. The Roxy Chicken Jams, a series of all-girls pro snowboarding events, debuted in 2004 in Innsbruck, Austria and Park City, Utah. Roxys pro snow team is bigger and bigger too, with recent world-class additions Torah Bright, Alexis Waite and Amber Stackhouse. And with some Olympic hopefuls in the mix, 2006 could be the year that Roxy brings home its first medal.

Roxy has long been in the media spotlight. After garnering editorial merit from major publications like Lucky, Teen Vogue and In Style in addition to most of the U.S. and international surf and snow publications, it was only a matter of time before Roxy hit prime time. Surf Girls, a collaboration of Roxy and MTV Networks, debuted on MTV in 2003 featuring Roxys team manager Danielle Beck as host and Roxy team rider Heidi Drazich as a cast member. The series was a hit, and helped to further popularize womens surfing and Roxys part in the sport. The series also gave Roxy two new team riders: Kula Barbieto and Aimee Vogelgesang.

Strong retail presence is key to a strong brand, and Roxy retail stores were the perfect opportunity to showcase the Roxy lifestyle. The first freestanding Roxy store was opened in Hawaii in 1997, and another store followed in 2000 in Southern Californias South Coast Plaza. The Roxy retail chain now features stores all over the world, offering a taste of the Roxy surf lifestyle to girls everywhere.

Roxy is now a $400 million lifestyle brand, offering products for every aspect of the active girls life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
(Taken is your shop for Roxy Snowboard Gear. We carry all Roxy products including Women's Roxy Snowboards and Women's Roxy Snowboard Boots.

Thanks for shopping at The-House Boardshop. Without you we'd be just two guys sitting on a beach with an idea.

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