As a skateboarder you just want to have fun. Gnarly understands that, and they create clothing and accessories that are designed to be fun and to show off your sense of humor. They were founded on the idea that sometimes you need to stop taking yourself so seriously and start having fun. Gnarly try to pass that idea off in the clothing and accessories that they design and sell. They also use high quality materials and design clothing that is meant to last a long time and to function well.