Bonfire Outerwear started over 25 years ago, deeply entrenched in the snowboard culture of the Pacific Northwest.
We were arrested. Heckled by skiers. We’d hike for miles to get one run. There were no contests, magazines, lift tickets or highbacks. Every year we burned our boards in a giant bonfire as a sacrifice for better snow. We said we’d ride forever. We said we’d make clothes that ride forever. We do.
Born from a desire to make the best gear to withstand the harshest conditions, we’ve upheld the legacy that rose from that bonfire many years ago. Tried. Tested. True.