Burton teamed up with Mountain Dew to create sustainable fabrics out of recycled plastic bottles and implementing this material into select products within the Burton outerwear and apparel lines. Launching the program with a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton, the Burton recycle Mountain Dew project is part of Burton’s Green Mountain Project (a line of products created with an eco-influence). Some modest art on a pop background, the Flake t-shirt is our favorite! The fabric is buttery soft…
While the Green Mountain Project (GMP) has been around for several years now, 2012/13 is the first season that Burton has teamed up Mountain Dew to bolster the program. This first collection of t-shirts is only the beginning for what Burton and Mountain Dew have planned when it comes to integrating recycled plastic bottles into fabric. The brands will continue to increase the number of styles that use this sustainable fabric. With outerwear being the next key focus, expect to see some sick new styles integrated into the existing Burton line.
We’ve all slammed our share of soda. But the downside of carbonated consumption is all the empties. Our fabric taps the reclaimed pile of plastic spinning yarns that are woven into the fabrics that make the Burton GMP outerwear collection.
This has been a part of the Burton Technology articles.
In the mid-60's, Jake Burton was one of thousands of kids to get hooked on Sherman Poppen's Snurfer, the earliest commercial form of the modern snowboard. It might have only been a department store toy, but it was still surfing on snow. Shocked that not much had progressed ten years later, Jake bid the Manhattan business world farewell to become a snowboard shaper. He moved to Londonderry, Vermont and started making and riding his first boards. The world's first snowboard factory was born. The year was 1977.
In the first few years, snowboarding was an underground sport struggling on sledding hills and snowcovered golf courses. As long as riders had to hike, it could only progress so far. To move the industry and riding to the next level, Jake lobbied hard for local ski areas to open their lifts to snowboarders. In 1982, Suicide Six Resort in Pomfret, Vermont was the first resort to allow snowboarding. Soon after, Jake succeeded in convincing Stratton Mountain in Vermont to give it a shot, thereby establishing a joint commitment to snowboarding that continues to this day. Others followed - Jay Peak, Stowe, Sugarbush, Killington - some sooner, some much later. The opening of eastern resorts not only led to growth for the sport, it became a major factor in Burton's continual product innovation. Edgeless wooden boards that were fine in powder no longer cut it on the hardpack and sometimes icy conditions at Vermont mountain resorts. To handle the hardpacked snow, Burton developed the Performer Elite, a board with a P-tex base, metal edges and bindings with hi-backs.
The early years were an experiment in grassroots business. In the second year, Burton Snowboards moved into a farmhouse in Manchester, Vermont - the facility that went on to produce such classics as Burton's Backhill and Performer snowboards. Working in the living room, dining room, basement and barn, a crew of four to five people produced, sold and repaired all the early Burton models. Jake's toll-free customer service line rang in the bedroom, at all hours. In the middle of the night, Jake took down orders from snowboarders all over the country. If orders for boards were low, Jake loaded up his Volvo wagon and visited up to ten shops a day offering his latest designs. From the livingroom/showroom, employees led "Safaris" - snowboard tours of local powder stashes. Turns were earned by hiking.
On the outskirts of Burlington, Vermont sits an office with an old chairlift spanning the parking lot and a skate ramp out back. The current location of over 25 years of innovation and commitment to the sport, this company has roots that run deep into the history of snowboarding. The company is Burton Snowboards - the world's first snowboard factory. And this is how it all started.
In 1992, Burton Snowboards moved from its Manchester location to Burlington, Vermont. The same motivation that took Jake from the garage in Londonderry to the barn in Manchester guided Burton from Manchester to Burlington: the commitment to making the world's best snowboarding equipment and growing the sport. Upon arrival in Burlington, the Burton Air snowboard was state-of-the-art. Today, the Codes and the Powers are the boards snowboarders ride to the podium. The same heart that beat years ago in a garage in Londonderry, Vermont still beats strong within the ever-expanding walls of Burton's modern facilities in Burlington and the two affiliate offices in Japan and Austria. Two things matter more than all else: riders and riding. They always have and always will.
Burton Snowboards has been involved in the competitive side of the sport since the beginning. March 2002 marked the 20th anniversary of the U.S. Open Snowboarding Championships - an event for snowboarders by snowboarders. Then and now, it is the premier contest each year, drawing the best riders in the world. The Open has been the perennial venue of legendary riding: Doug Bouton hitting 63 mph on a Backhill snowboard, Craig Kelly dominating the pipe with his signature smooth riding, Jeff Brushie and Terje Haakonsen going head to head with huge McTwists. The early success of the U.S. Open helped further legitimize the sport and increase mountain resort area acceptance.
(Taken from www.burton.com)
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