Burton prides itself on being a rider driven company. And for that very reason, they come up with the wackiest, craziest and smartest ideas in everything they design to make riding more practical, comfortable and FUN. The Burton team riders travel the globe following snow throughout the year and it’s a no wonder they demand outerwear that suits their every need and desire. One of our favorite features on Burton pants are the leg lifts. It’s simply a snap system where the back of the cuff can be tucked up to avoid stepping on it…and ruining your pants overtime. Many riders wear their pants a little big, so stepping on your pants will certainly wear them down much faster than the rest of the pant. The leg lifts are a quick and easy way to tack your pants up. Even better, it doesn’t look nerdy. The snap is only on the back, so it just looks like your pants are bunched up a bit. Leg lifts are incorporated into all Burton mens pants, womens pants, boys pants and girls pants.
Burton leg lifts eliminate the need to roll up each pant leg to steer clear of mud, rock salt, pavement or nasty restroom floors. Simply snap up each cuff and you’re set.
This has been a part of the Burton Technology articles.
Burton Snowboards History:
It was the 60's and Jake Burton Carpenter was one of thousands of kids to get hooked on the Snurfer, the first known form of modern snowboarding. While it may have been a toy, Jake saw the possibilities of doing something different. When he saw that no one was really doing anything to promote or improve the Snurfer, Jake began making and riding the first true snowboards. In 1977, the world's fist snowboard factory was begun in Londonerry, Vermont.
In the first few years, snowboarding struggled as a sport. Ski areas were reluctant to open up to snowboarders and Jake had to lobby hard to get some local areas to agree. The slow but sure opening of eastern ski areas led to growth for the sport and became a major factor in Burton's product innovation.
Burton is now the leader in snowboards and snowboarding equipment and apparel. It is the most sought after and prestigious brand on the slopes and is the ride of choice for many of the world's top snowboarders, including Olympic champion Shaun White. The Burton team doesn't just use the products they develop, they feel responsible for them. Burton innovation, quality, and that elusive "leadership” are what make Burton the premier snowboard brand that it is today.