Recent Articles

Sneak Peek 2015 Armada

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This year’s SIA Trade Show in Denver, CO., had more blurred lines between apparel and lifestyle than on a Robin Thicke video. To distinguish between skier, boarder, skater or wanna-be was a daunting task for marketers who wanted to reel-in their target market. Who went with what? Armada, born from a few beers between the…

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Sneak Peek 2015 Rossignol Experience Skis

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  Rossignol  brought plenty of radical Experiences, literally, to this year’s SIA Trade Show in Denver, CO. The newly super-tech-injected Experience series is Rossignol’s attempt at monopolizing the all-mountain ski market. Proof? The Experience’s SIA booth produced longer lines than at a clinic after the Burning Man festival. For over 100 years, pow junkies have…

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Garrett Russell #ChasingWinter

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  House Team Rider Tracks Down Winter in the Californian Spring “The Heart is Open, The Gate is Closed” This wasn’t the first time I have woken up as early as can be or driven an incredible distance only to find the access gate closed to my hearts desire. So what is one to do when…

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Win A Boat – From our friends at Liquid Force

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This contest has ended.

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Hurley Suarez Shirt

Hurley Suarez Shirt

Hurley is brining sexy back, way back, with a heritage piece that speaks of a rich ancestry in surf culture the Hurley Suarez Shirt. Who is the Suarez named after?  Could it be Felipe, Diego, Pelayo, or Hugo Suarez?  What really matters is that the Suarez fit is perfect, it has a great fabric blend, and…

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2015 Rossignol Air Tip Technology

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    Rossignol’s patented Air Tip floated like a butterfly and stung like a bee  throughout this year’s SIA TradeShow in Denver . Muhammad Ali would be so proud! Imagine a skisperience where tip floatation mimics a butterfly’s graceful flight and every turn stings like a wasp during his last days. For over 100 years,…

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Sneak Peek at 2015 k2 Shreditor Skis

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This year’s SnowSports Industries America (SIA) Trade Show in Denver looked more like a Jurassic setting rather than a powder junkie gathering when K2 unveiled its carnivorous  2015 Shreditor skis: the T-Rexes of the ski world. Shreditors are twin-tip freeride skis ranging in widths from 92mm to 136mm and are designed for the playful, surfy…

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Sneak Peek at 2015 K2 Fastplant Snowboard

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After taking a 5-year hiatus, the 2015 K2 Fastplant reemerged at this year’s SnowSports Industries America (SIA) Trade Show in Denver with a wild new look and fresh tech. At first glance of the board’s groovy psychedelic aesthetics, K2 onlookers appeared dazed and confused as if they just came from a Hate-Ashbury festival.  But this…

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Alex Taran Returns to Pain McShlonkey

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How To Laugh At Yourself- Lessons from the Pain McShlonkey “You better run,” she said in a strong Chicago accent. With my skis in one hand and pack on my back I did just that. I ran down the Amtrak platform towards car #3. It was 11:32 pm, early April of last year. All I…

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Diary of a Pro Skier: Alex Taran

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“The Mountains are my classroom…welcome.”   I met Alex Taran by chance or perhaps it was by way of fate. As I was flying to Denver for my first SIA show this past January, I sipped a ginger ale and thumbed through the new editions of Rolling Stone and Powder, travel habits formed years ago. I read about Alex’s…

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