Rider Bio: Viktor Simco

Viktor Simco Featured

Viktor Simco It takes a lot to be Viktor Simco.  Imagine growing up as a skate kid in Texas and then moving to Minnesota.  Seeing snow for the first time and feeling an air temperature below 50° must have been shocking, but Viktor handled it well.  He took his skate skills and transitioned (no pun…


Women’s Snowboarding – Bubble Gum Crew

Bubble Gum Crew Feature

Bubble Gum Crew   The Bubble Gum Crew is a collection of female snowboarders that love snowboarding, bubble gum, and being with each other.  It all started with a blog and snowballed into something much greater.  Juggling school and work this wild crew still finds time to enjoy each other’s company while riding and of…


Rider Bio: Ryan Paul

Ryan Paul Featured

Ryan Paul – The Snowboarder Upside down and inside out is the imaginative creativity of Ryan Paul.  A rider who does what he wants and lives life by his own terms can best describe RP.  Ryan has a canny knack for riding in ways no one else dreams of; hence the Backside Nollie Frontflip Backside…


Women’s Snowboarding – Bubble Gum Crew – Gabi Rolstad

Gabi Rolstad

Gabi Rolstad Gabi Rolstad is the badass of the Bubble Gum Crew.  Even though she can’t blow a bubble the size of her head she’s still part of the most feared girls snowboarding crew in all the land. Gabi isn’t afraid to express her opinion about the state of women’s snowboarding.  She knows how to…


Women’s Snowboarding – Bubble Gum Crew – Hannah Lord

Hannah Lord

Hannah Lord Comedy, Hannah has it.  If you’re not a brick you probably will laugh at every other thing she says.  There is one thing that Hannah takes seriously, having fun.  If she was a mob boss she’d probably make you laugh before killing you. Hannah has been a Hyland Hills local since before Transworld…


Women’s Snowboarding – Bubble Gum Crew – Laura Schaefer

Laura Schaefer

Laura Schaefer What does Hurley Fashion Design Intern Laura Schaefer do for fun?  It’s simple, she snowboards as often as possible, usually with the Bubble Gum Crew.  Laura holds her life together tighter than she holds grabs.  Somehow she manages to ride, be present at every snowboard video premiere/party, and attend school full time. There…


Welcome to the Team: Kenny Peterson

Kenny Peterson Cover

Kenny Peterson It wasn’t long ago that Danny Kern brought Kenny Peterson along on a House photoshoot.  It was June 21st to be exact, National Go Skate Day, in Minneapolis.  Kenny blew everyone away with his attitude and drive to get a good shots, over and over again. Fast forward a month and now Kenny…


2012 Midwest Melee

Melee F

If you ever get the chance to skate in the Midwest Melee, do it.  If you ever get the chance to watch the Midwest Melee, do it. A few years ago we did the 3rd Lair Summer Series with Benny Milam and everyone was killing it.  Now, well, you could say things escalated quickly and the…


Ryan Paul Pro Colorway – Switchback Bindings

Switchback Bindings Ryan Paul Pro Colorway Of all the Switchback Binding Pro Colorways RP’s is our favorite.  Although the Miami Dolphins haven’t been the same since Dan Marino retired, Ryan Paul is bringing the colors back to life.  Customize your Switchback Bindings and ride the PR Colorway!    


Red Sunglasses – Anon Burnout Review


  Anon Burnout Anon Burnouts have a modern touch with a vintage feel.  Take one look through the red fire chromed blue lens and you’ll be hooked.  The Burnout grabs attention with it’s big lens and it’s translucent matte red frames.  On-lookers will stare, but with the confidence the shades give you, you’ll have nothing…