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Rider Bio: Viktor Simco

Viktor Simco Featured

Viktor Simco It takes a lot to be Viktor Simco.  Imagine growing up as a skate kid in Texas and then moving to Minnesota.  Seeing snow for the first time and feeling an air temperature below 50° must have been shocking, but Viktor handled it well.  He took his skate skills and transitioned (no pun…

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Women’s Snowboarding – Bubble Gum Crew

Bubble Gum Crew Feature

Bubble Gum Crew   The Bubble Gum Crew is a collection of female snowboarders that love snowboarding, bubble gum, and being with each other.  It all started with a blog and snowballed into something much greater.  Juggling school and work this wild crew still finds time to enjoy each other’s company while riding and of…

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Industry Insider: Icelantic Skis

Jesse Sorenson Featured

Icelantic Skis – Handmade in Colorado Icelantic Skis are a sight for sore eyes and so is Midwest Rep Jesse Sorensen.  These skis ride great and look great – it’s easy to find the rhythm of life floating on Icelantic.  With Icelantic World Headquarters based in the Battery 621 building in Denver, CO it’s evident…

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Rider Bio: Ryan Paul

Ryan Paul Featured

Ryan Paul – The Snowboarder Upside down and inside out is the imaginative creativity of Ryan Paul.  A rider who does what he wants and lives life by his own terms can best describe RP.  Ryan has a canny knack for riding in ways no one else dreams of; hence the Backside Nollie Frontflip Backside…

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2013 Emerica Skate Shoes Sneak Peak

Emerica Featured

Emerica Skate Shoes Depending on your age, Emerica Skate Shoes have probably been around for longer than you have skated.  With a  superhero team of riders, Emerica has been at the forefront of innovative technology and rider driven ideas. The probability that you’ve skated in a pair of Emerica’s is high.  And why wouldn’t you?…

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Women’s Snowboarding – Bubble Gum Crew – Gabi Rolstad

Gabi Rolstad

Gabi Rolstad Gabi Rolstad is the badass of the Bubble Gum Crew.  Even though she can’t blow a bubble the size of her head she’s still part of the most feared girls snowboarding crew in all the land. Gabi isn’t afraid to express her opinion about the state of women’s snowboarding.  She knows how to…

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Women’s Snowboarding – Bubble Gum Crew – Hannah Lord

Hannah Lord

Hannah Lord Comedy, Hannah has it.  If you’re not a brick you probably will laugh at every other thing she says.  There is one thing that Hannah takes seriously, having fun.  If she was a mob boss she’d probably make you laugh before killing you. Hannah has been a Hyland Hills local since before Transworld…

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Women’s Snowboarding – Bubble Gum Crew – Laura Schaefer

Laura Schaefer

Laura Schaefer What does Hurley Fashion Design Intern Laura Schaefer do for fun?  It’s simple, she snowboards as often as possible, usually with the Bubble Gum Crew.  Laura holds her life together tighter than she holds grabs.  Somehow she manages to ride, be present at every snowboard video premiere/party, and attend school full time. There…

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Neff Fall / Winter Lookbook Video

Neff F

If you haven’t noticed Neff makes some of the most innovative and wild gear in the industry.  From cool and collective to loud and extravagant; Neff has a look that fits your style. If you haven’t noticed Neff makes some of the most innovative and wild gear in the industry.  From cool and collective to…

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Welcome to the Team: Kenny Peterson

Kenny Peterson Cover

Kenny Peterson It wasn’t long ago that Danny Kern brought Kenny Peterson along on a House photoshoot.  It was June 21st to be exact, National Go Skate Day, in Minneapolis.  Kenny blew everyone away with his attitude and drive to get a good shots, over and over again. Fast forward a month and now Kenny…

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