Brands
Rossignol brought plenty of radical Experiences, literally, to this year’s SIA Trade Show in Denver, CO. The newly super-tech-injected Experience series is Rossignol’s attempt at monopolizing the all-mountain ski market. Proof? The Experience’s SIA booth produced longer lines than at a clinic after the Burning Man festival. For over 100 years, pow junkies have…
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House Team Rider Tracks Down Winter in the Californian Spring “The Heart is Open, The Gate is Closed” This wasn’t the first time I have woken up as early as can be or driven an incredible distance only to find the access gate closed to my hearts desire. So what is one to do when…
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Women’s Summer Fashion It feels great to shed some layers after piling them on throughout winter. Spring is a transitional season to freshen up a wardrobe and change the pace of life. This is the first Women’s Style Guide of many installments; enjoy some of our favorite pieces that rolled out recently. 1. Volcom Bob Marley Hoodie Sweater Volcom created…
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Hurley is brining sexy back, way back, with a heritage piece that speaks of a rich ancestry in surf culture the Hurley Suarez Shirt. Who is the Suarez named after? Could it be Felipe, Diego, Pelayo, or Hugo Suarez? What really matters is that the Suarez fit is perfect, it has a great fabric blend, and…
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Rossignol’s patented Air Tip floated like a butterfly and stung like a bee throughout this year’s SIA TradeShow in Denver . Muhammad Ali would be so proud! Imagine a skisperience where tip floatation mimics a butterfly’s graceful flight and every turn stings like a wasp during his last days. For over 100 years,…
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Matix holds true to it’s Los Angles, California roots by creating lifestyle clothing for individuals who submerge themselves in surf and skate culture. With true craftsmanship and inspiration from the greatest generation’s workwear styling the Matix Eli Solid Shirt is a piece that you can wear for a lifetime. Tuck it in or leave it out with…
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After taking a 5-year hiatus, the 2015 K2 Fastplant reemerged at this year’s SnowSports Industries America (SIA) Trade Show in Denver with a wild new look and fresh tech. At first glance of the board’s groovy psychedelic aesthetics, K2 onlookers appeared dazed and confused as if they just came from a Hate-Ashbury festival. But this…
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How To Laugh At Yourself- Lessons from the Pain McShlonkey “You better run,” she said in a strong Chicago accent. With my skis in one hand and pack on my back I did just that. I ran down the Amtrak platform towards car #3. It was 11:32 pm, early April of last year. All I…
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“The Mountains are my classroom…welcome.” I met Alex Taran by chance or perhaps it was by way of fate. As I was flying to Denver for my first SIA show this past January, I sipped a ginger ale and thumbed through the new editions of Rolling Stone and Powder, travel habits formed years ago. I read about Alex’s…
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Men’s Spring Fashion It feels great to shed some layers after piling them on throughout winter. Spring is a transitional season to freshen up a wardrobe and change the pace of life. This is the first Style Guide of many installments; enjoy some of our favorite pieces that rolled out recently. 1. DC Duster Shirt There…
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