Brands
The House Boardshop and USASA Provide Golden Opportunities to Thousands of Snowboarders and Freeskiers St. Paul, MN (PRWEB) Oct. 15, 2014 — Opportunities are born from commitment. The House Boardshop today announced its partnership with the United States of America Snowboard and Freeski Association (USASA) to become the official retail sponsor of all local and…
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Burton Snowboards give back more than they’ve taken out. Since day one they’ve paved the way for constant progression, innovation, and understanding. The time to showcase the evolution of technology is now, and there is no better company than Burton to do it with. The ever expanding boandaries of Burton Snowboards lead to some of…
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Disproving Avalanche Myths and The South American Beacon Project: House Rider Alex Taran Sets Out to Make a Difference Avalanches do not affect people in Chile*. “Gringa no tenemos avalanchas en Chile…” a group of my friends told me before they dropped into a path without avalanche gear, but with 50cms of fresh snow. (*Later…
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Seeking To Wander “I prefer the saddle to the streetcar and star-sprinkled sky to a roof, the obscure and difficult trail, leading into the unknown, to any paved highway, and the deep peace of the wild to the discontent bread by cities. . . it is enough that i am surrounded by beauty.” — Everett…
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TRACK DOWN WINTER WITH HOUSE RIDER GARRETT RUSSELL Recently, I have found myself daydreaming often. I have been escaping summer heat and the noise of the cluttered concrete jungle with flashes of snowfall, powder slashes, waves of cold smoke streaming up from the edges of my skis in the mountainous expanse of my mind. But this…
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You’ll need a 5mm hex wrench and a Torx T-25 driver. Let’s start with the assumption that the rotor, caliper, and cable are properly installed on the bike, and that the rotor is true. 1. Loosen the (2) black CPS mounting bolts with a 5mm hex wrench to a point where the caliper body can…
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The phrase “CHAM wow” echoed more frequently at the 2014 SIA Trade Show in Denver, Co., than the reverberated sound of footsteps at the local buffet. No, the blissful oralation didn’t stem from the famous towel that soaks up everything, but rather from the adulation surrounding Dynastar’s award-winning CHAM series. As like its phonetic twin,…
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JOIN THE HOUSE FOR AN EPIC ADVENTURE Join Man of the People, #PaddyO and The-House.com as they travel to the Indian Himalayas this upcoming winter. Come along as they journey to Gulmarg, a powder-seekers paradise in Kashmir, northern India, in search of fresh lines and cultural (mis)-adventure! This trip will be an amazing opportunity to ride…
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This year’s SIA Trade Show in Denver, CO., had more blurred lines between apparel and lifestyle than on a Robin Thicke video. To distinguish between skier, boarder, skater or wanna-be was a daunting task for marketers who wanted to reel-in their target market. Who went with what? Armada, born from a few beers between the…
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Rossignol brought plenty of radical Experiences, literally, to this year’s SIA Trade Show in Denver, CO. The newly super-tech-injected Experience series is Rossignol’s attempt at monopolizing the all-mountain ski market. Proof? The Experience’s SIA booth produced longer lines than at a clinic after the Burning Man festival. For over 100 years, pow junkies have…
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