Brands
Emma Crosby There’s a few girls on the come up out of Minnesota and one leading the charge is snowboarder Emma Crosby. Finding free time during the winter must be difficult with a rigorous schedule filled with regional and national level contests, filming in the streets, and riding with the Vision Elite Snowboard Team; but…
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K2 peaked at the SnowSports Industries America (SIA) trade show in Denver when it captivated the audience with the Annex series. The scene was almost Pied Piper’ish. Annex is a directional freeride ski for the aggressive powder-crusher looking to charge harder than a rhino on Red Bull. K2 has mastered the art of ski making…
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Lange (manufacturer of all out awesome alpine boots) embedded an indelible bootprint on the industry at this year’s SnowSports Industries America (SIA for newbies) Trade Show in Denver. From the corn-soaked fields of Dubuque, Iowa to World Cup podium domination, Lange has had many firsts in the alpine boot industry and has amassed an unparalleled…
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“Sh*tshow” signs with The House, Becomes First Female I was on a plane to Denver, headed to SIA 2014, leafing through the pages of the January ’14 issue of Powder Magazine. I stopped on an article entitled “Punk Rock.” The black and white photo of a sunglass wearing, messy haired mountain gal jumped out at…
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2015 K2 Shreditor Skis K2 climbed to the summit of success at this year’s SnowSports Industries America (SIA) in Denver, Co. when it unleashed the Shreditor–a beast of a ski. Carnage ensued shortly after that. K2’s predator tamer Mike gets giggity about the athlete-inspired line of playful, surfy and versatile skis. The line comes in…
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For years at trade shows, the Line booth smelled of wafting excrement from adjoining bathrooms either because no one had heard of Line or the industry had been secretly making tie-ins with the unknown brand. What a difference innovation makes. At last January’s SnowSports Industries America (SIA) Trade Show in Denver, Line threw down some fat…
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A fleet of Armadas docked at the SnowSports Industries America in Denver, Co. this past January. Equipped with arsenal for the long battle, Armada brought its new backcountry and park weaponry for an all out assault on the competition. “Armada who?” You ask. Armada is a ski company on the cutting-edge of the sport where…
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2015 4FRNT Skis 4FRNT showcased its new women’s specific Hoji W at this year’s SnowSports Industries of America (SIA) Trade Show in Denver, CO. For many years this rider owned and operated ski company has been producing some of the most state of the art skis the industry has ever seen. More recently they’ve also…
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Slash snowboards made a lasting impression at last January’s SnowSports Industries America (SIA) Trade Show in Denver. Owner by the one an only Gigi Ruf, the man and mission behind Slash snowboards, stepped out of the shadows and into the limelight for his creative ingenuity off the mountain. From his inauspicious beginnings in Austria to…
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SIA 2014 Reveals Salomon’s Next Big Thing The 2014 SnowSports Industries of America Trade Show was a whirlwind event held in Denver at the tail end of January, just as Colorful Colorado was at the beginning of a storm cycle that has lasted into the Spring, creating one of the deepest winters in recent history….
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