Brands
Freestyle snowboarding is evolving at a frantic pace, especially after the 2010 Winter Olympics where the bar was set very high for future competitors. It’s driving riders to pursue increasing complex—and consequential—tricks, but first they have to learn them. That means the people teaching snowboarding need to advance their techniques as well. Stu Rea, director…
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In 1989, Bonfire was started by Brad Steward, a pro-snowboarder and photographer. He grew up in Flagstaff, Arizona and he started snowboarding there when he was fourteen years old. While he was working at Sims, he had come up with the idea of selling specialty t-shirts in Huntington Beach, California. They were being sold under…
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DC Shoes, Inc. is a company that provides top quality footwear for extreme sports like skateboarding, snowboarding, surfing, motocross, rally car racing and BMX. They also sell apparel (shirts, pants, shorts, jeans, hats, backpacks, and jackets), as well as accessories. They were able to achieve national success with help from the increased interest of skateboarding…
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Rome Snowboards has several different models of their Camber Technology. Each of their boards are designed to have a specific function, depending on the style of riding a person will be doing. The main style of board that Rome has to offer is the positive camber. These types of boards are the most effective with…
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Originally named Van Doren Rubber Company, Vans is an American based manufacturer that specializes in shoes specifically made for the extreme sports of today. They produce sneakers, BMX shoes, snowboarding boots, as well as a variety of other shoes. They provide mostly to the youth market in skateboarding, snowboarding, and surfing. Vans also sells a…
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Burton Snowboards was the world’s first snowboard manufacturing company. It was founded in 1977 by Jake Burton Carpenter in Manchester, Vermont. Jake grew up in Cedarhurst, New York where he was an enthusiastic skier. In college he had hoped to join the ski team but he was involved in a car accident, which put an…
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Volcom is a designer, marketer and a distributor of young men’s and women’s clothing, shoes and accessories, all of which are based around snowboarding, skateboarding, and surfing. It was founded by Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall in 1991. Volcom is now based out of Costa Mesa, Calif., but originally Richard’s bedroom served at…
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Ride, Inc. is one of America’s largest snowboard companies with their headquarters located in Preston, Washington. They are a leading producer, manufacturer and dealer of snowboards as well as apparel and accessories. Over the years Ride, Inc. has acquired companies like 5150, Liquid, Preston and SMP clothing and has branched out with other brand names…
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