Stepchild Joe Sexton Snowboard – Product of the Week

Stepchild Joe Sexton Pro Model Snowboard


The 2011 the Stepchild Joe Sexton Pro Model Snowboard is back and graphically louder than ever.  The high contrast graphics by Ryan Jones, a.k.a. Humanbuger, pop with so much vibrance you won’t need to jazz up your board with stickers.  The House has Joe Sexton pro model boards that are a little different that what other shops carry…16 of them are autographed by Joe!

Like ugly girlfriends, what really matters most, is on the inside.  The slightly cambered shape (almost flat) and medium flex rating offer enough pop to ollie onto down rails without the need of a wedge and proper support to keep you over the nose or tail without bucking yourself out of a press.

If you ride like Joe Sexton or want to be Joe Sexton this board is for you.  Now stop reading this and go Backside 3 the hardway onto a 30 stair triple kink.  Oh, and remember to get 5 angles for that double page spread while you’re at it.

Stepchild Joe Sexton Pro Model Snowboard Specs

Type:  Freestyle

Shape:  Twin

Profile:  Rocker

Flex:  Medium 4.5

Stance:  Centered 25″ Maximun

Sidewall:  Park Formula

Edge:   Radial

Core:  Kicker I (Poplar)

Fiberglass:  Biax

Additional Laminates:  Armadillo Plate

Base:  Snag Free  – Screened – Smooth “Soft Belt” Finish – Pre Waxed

Topsheet:  Non Stick UV Lacquer Coating

Art:  Ryan Jones “Humanburger”


Rome Mod Giveaway

Enter to win a 156 Rome Bjorn Mod Snowboard and Rome Targa Snowboard Bindings in Bjorn Black.

Sorry but this contest has ended.

Additional contest details:
Winner must be 18 year of age or older have parents consent.
To enter without making a purchase or entering your email address please mail a postcard to:
Rome Mod Giveaway, 200 S Owasso Blvd E, St Paul, MN 55117.
Winner will be selected from all eligible entries received in a random drawing on 12/23/11. The contest is open to legal residents of all 50 states.
Contest Rules. No purchase necessary. Void where prohibited. Some restrictions apply.

One winner (plus guest). You need not be present to win.
The contest: From 11/21/11 through 12/23/11, Rome and will promote, by means of print, email, social and TV and at the House Board Shop the opportunity to submit entries to win a grand prize as detailed below.

Eligibility: In order to submit entries, contestants must be 18 years of age. Any individuals (including but not limited to employees, consultants, independent contractors, and interns) who have, within the past six months, performed services for and Rome or any organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the contest or supplying the prize, and/or their respective parent, subsidiary, affiliated and successor companies, and immediate family and household members of such individuals, are not eligible to enter or play. “Immediate family members” shall mean parents, stepparents, children, stepchildren, siblings, step siblings, or spouses. “Household members” shall mean people who share the same residence at least three months in one calendar year.

How to enter: (1) Buy any Rome product from between November 1st and December 23, 2011 and all eligible customers will automatically be entered into the drawing. (2) Customers can also enter the contest by sending a postcard with their name, address, zip code, area code and phone number to: The Rome Giveaway 200 S. Owasso Blvd. E St. Paul, MN 55117. All contestants must be 18 years of age or older to enter and win. All sweepstakes entries become the property of and Rome and will not be returned and may be used by and Rome for any purpose and in any media in perpetuity.

How to win: The Grand Prize winner will be selected in a random drawing conducted from all qualified entries on Dec 29, 2012. In the event that the original Grand Prize winner does not meet Official Rules or eligibility requirements, or he/she or parent or legal guardian forfeits the Grand Prize, and Rome will award prize to first alternate. Process will continue until Grand Prize is awarded.

All entries must be received on or before midnight, 12/23/11. The selection will be held on Tuesday, December 29th, 2011. Decision of the judges, Rome and are final. The grand Prize winner will be notified by phone and/or mail and must meet all eligibility requirements.
By entering, each contestant agrees to be bound by these rules. Rome and, its promotional agents and sweepstakes co-sponsors are not responsible for illegible, lost, delayed or misdirected mail, errors in faxes or shipments, busy phone signals, or incomplete entries. The Grand Prize is non-transferable. There may be no cash or other substitutions of prizes by winner. Winner is solely responsible for all applicable federal, state and local taxes with respect to entire prize.


Prize will not be released until and Rome receive all required documents. Failure of winner to return the form within the required time frame will result in automatic forfeiture of any prizes and all such prizes shall be awarded to an alternate winner.
Unforeseen Events: and Rome reserve the right to change this sweepstakes at its sole discretion at any time that and Rome become aware of any circumstances or occurrence which would materially affect the sweepstakes security or fairness. and Rome reserve the right to announce any sweepstakes rules changes over the air, in print or posters. and Rome is not responsible for the inability of the winner to accept the prize for any reason.

Fast Wax Superfine Steel Brush – Product of the Week




Dan Meyer, the Chemical Engineer behind Fast Wax, has perfected something many snowboarders and skiers should use more, the steel wax brush.  Steel brushes are generally used to clean out and prepare snowboard and ski bases for waxing.  In the process of removing wax and debris steel brushes can damage the base, structure, and create unwanted structure patterns if applied in an incorrect manner.  After years of prototyping Dan has designed a flawless steel brush with long length microscopic diameter bristles named simply, the Superfine Steel Brush.

Our Board Technician Guf has put the Fast Wax Superfine Steel Brush to use and is amazed at its versatility.  The Fast Wax brush can remove wax without worries of damaging the base and it can be used as the first finishing brush after scraping.

Don’t be surprised when you see your favorite pro’s Wax Technician using the Fast Wax Superfine Steel Brush in the starting area at the X Games, Grand Prix, and Olympics.  Once the word spreads about the Fast Wax Superfine Steel Brush everyone will be fighting to get one.


Industry Insider: Ride Snowboards

Mike Oelkers recently made a transition to Ride Snowboards 2 years ago and has loved every part of it.  Being in the industry for 21 years Mike knows the ins and outs of staying on top of his game.  Mike is one of the guys that makes the Midwest scene so great.  We wouldn’t be surprised if Mike wrote a novel because of the way he chooses his words and tells stories.

Although the Midwest doesn’t offer much more than 500 ft. of vertical terrain Mike charges hard daily at Hyland Hills Ski and Snowboard Area like it’s Mammoth Mountain.  Mike’s big grin and likable laugh are a joy to be around and he’s always pumped about the new gear Ride Snowboards is tossing into the market.  If you’re looking for a sponsor, keep pushing it, Mike is out there looking for you.

1.  Ride Snowboards – Buckwild Snowboard

2.  Ride Snowboards – Flight Boot

3.  Ride Snowboards – Capo Binding


Industry Insider: Burton Snowboards


Jayson Henderson started snowboarding 26 years ago and still loves it as much now as he did back then.  Technology has changed for the better, and Jayson doesn’t have to ride a Burton Elite with Sorrel Boots anymore.

Jayson has been a Sales Rep for Burton Snowboards for 9 years and it shows in his clinic presentation.  Jayson is beyond well spoken and can can guide you through the Burton Snowboards product line like the breeze.  Working closely with Matt Hoffman and Keith Lipski, also Burton Snowboards Midwest Reps, Jayson travels a 9 state region throughout the year.  When he’s not blasting around on his skateboard or cruising the hill Jayson is laying down turns racing his motorcycle.

I’m sure Jayson feels blessed to work with Burton Snowboards, one of the oldest companies in the industry.  Burton Snowboards, a garage startup company established in 1977, has always been rider owned and operated.  Burton Snowboards has done tremendous things for the industry; built the Chill program  a community based program designed to give underprivileged children the opportunity to ride, created the world’s best rider focused snowboard contest the  Burton Global Open Series, started the Learn To Ride program that assists new riders in learning new skills, and of course has been the leading innovator in snowboard technology with the help of the new Craig’s Proto Facility.

It’s always great to have Jayson at the shop.  His positive energy and enthusiasm about new Burton Snowboards product are always running on high.  When you see him riding, try to stump him with a snowboard tech question, watch his face lightup, and you’ll get a perfect answer.

1.  Burton Snowboards – Imperial Boot

2.  Burton Snowboards – Process Snowboard

3.  Burton Snowboards – Barracuda Snowboard

4.  Burton Snowboards – Diode Binding


Product of the Week: Santa Cruz PBC PBR Cold One

Santa Cruz PBC PBR Cold One Pintail Cruzer

The Santa Cruz and Pabst Blue Ribbon (PBR) collaboration might be the best thing in the universe. Pabst Brewing Company of Milwaukee, WI intends for it’s products to be purchased and enjoyed by people of legal purchase age, but not this one!

Inlaid Bottle Opener

The Santa Cruz PBC PBR Cold One Pintail Cruzer rides like a dream and makes onlookers drunk with envy.  Glide with style on the Bullet B120 Cutback trucks, 68mm Road Rider “Eights” wheels, and clear grip tape the classic PBR logo metallic ink logo flows through.  Be the first on your block to cruise with grace on this 9.9″x43.5″ beauty!  When you’re done thrashing, flip the board over and pry off a cap of PBR with the inlaid bottle opener.  Remember to ride this board with the same amount of pride you fly Old Glory with. s

Nike Snowboard Boots Review


The House Boardshop carries 3 different styles of Nike Snowboard Boots this season; 2 for men (Vapen & Zoom Force 1) and 1 for women (Vapen).  All of the Nike Snowboard Boots have great qualities depending your preferred riding style.  From the park to pow these boots give can the support you need and comfort you want.

Nike Outsole

The Vapen and Zoom Force 1’s ultra low profile outsole offer great board feel and outstanding grip.  The outsoles of Nike Snowboard Boots look cool and ride even better because of the vice grip tread inspired by the Air Force 1 basketball shoe.

Nike Vapen

Although each boots midsoles vary slightly, these Nike Snowboard Boots have exceptional Phylon midsole cushioning along with individual additions.  The Vapen’s Polyurethane (PU) heel cushioning is pillow soft and the Zoom Force 1 Zoom Air heel technology makes harsh landings feel soft.  If you want a Cadillac type ride, look no further, because these boots are cush!

Nike Zoom Force 1


With lateral and medial structure the Vapen and Zoom Force 1 provide carving support and jib functionality for you to be the best rider at your mountain.  The full length internal backstay, neoprene flex notch, and 3D molded tongue in the Vapen give the boot fantastic rebound properties.  Power Straps and lace lock hardware on the Air Force 1 tighten with a simple tug for a custom fit.  With uber high end waterproof sythetic leather uppers these Nike Snowboard Boots will keep your little piggies warm and dry.

Zoom Force 1 Heel Harness & Warming Blanket Stroble Technology

Nike Snowboard Boot liners are re-heat moldable.  You can heat mold liners, and then re-heat mold the liners again if you’d like.  Underneath each liner on top of the midsole and in the shell walls the Vapen and Zoom Force 1’s have Warming Blanket Stroble Technology that keeps your body’s heat inside the boot and the cold weather out.

Vapen Liner

The Vapen’s Polyethylene (PE) and Ethylene Vinyl Acetate (EVA) padded liner has an attached Roman sandal inspired lacing instead of a Baxa internal lace harness system like the Zoom Force 1‘s upper has that the PE/EVA liner slides into.  Both Nike Snowboard Boots liner laces have a simple lace lock pull system that guarantees a snug heel hold during those maximum velocity toe edge turns.

Zoom Force 1 Liner

The Zoom Force 1 has a beefed up liner with a Outlast treated sockliner, Poron cushioning, a power strap that offers a firm fit on top of the liner, and added support material on both the medial and lateral sides.  Neoprene toe boxes in these Nike Snowboard Boots won’t let your toenails crack when landing land on hard pack snow conditions.

Zoom Force 1 Lace Lock Hardware

Traditional lacing systems can be found on these Nike Snowboard Boots.  The Vapen has webbing loops and The Zoom Force 1’s perfect fit can be attributed to the lace locking hardware located in the transition zone for the upper and lower portions of the boot.

Nike Footbed

Nike has dumped more than enough money into R&D and the product of their ideas has been welcomed by the snowboard industry with open arms.  Get on that train and check out some Nike Snowboard Boots because the best has yet to come.


Industry Insider: Forum Snowboards


Steve Wickner has always been hungry. Early in life Steve devoured the appetizers of the Minneapolis skate and USASA National contest scenes, and now has found his fill in Forum Snowboards.

Everyone who rode through the 90’s remembers the startup of Forum Snowboards in 1996, and the team that dominated everything, the Forum 8.  Some mastermind put JP, Line, Malmi, Jones, Yli-Luoma, Bjorn, Walsh, and Dufficy all on Forum Snowboards.  They were the boy band of the snowboard world, and soon after that, around 2000, Wickner went from being a sub rep to the Midwest Forum Snowboards rep.  Steve has been eating it up ever since.

Forum Snowboards push graphics, designed by JDK, beyond the plate.  The board’s graphics are spicy as every this season.  Check out the Destroyer series and look closely at the hand written letters of Death Row inmates that blend into the background.  The electric chairs on the deck put to rest the authors of the creepy letters.  That’s the kind of story and background Forum puts into their graphics, not many companies go that far.  Forum sells more than snowboards, they sell stories, and a lifestyle.  “The Destroyer is probably my number one pick this season for too many reasons to mention.” -Steve Wickner

Forum’s freestyle oriented boards catch the attention of park rats and urban dwellers of all abilities across the globe.  No matter where you go, you’ll see a grom or an OG like Steve thrashing around like that day is their last.  Be a part of a story bigger than yourself, and ride Forum Snowboards.

1.  Forum Snowboards – Youngbloods Doubledog

2.  Forum Snowboards – Holy Moly

3.  Forum Snowboards – Contract

4.  Forum Snowboards – Manual

5.  Forum Snowboards – Recon


Snowboard Video Premiere: The Art of Flight

A lot of people fell into the hype of The Art of Flight.  There is a lot more to the Red Bull Media House’s film than the traditionally average snowboard video.  Everyone who doesn’t live a snowboarding lifestyle has now seen a glimpse of it.  The riding, editing, and overall delivery blows all other movies away.

The Art of Flight was released a few weeks early on itunes and snowboard fanatics everywhere had already seen it before the movie’s world premiere.  Was it epic the first time you saw it?  Yes.  Was is better the second time around?  Sure.  Logistics and production were Curt Moran, of Brain Farm, and Travis Rice’s biggest challenges while filming The Art of Flight.  With the same goal in mind, Curt and Travis were able to produce a mind blowing experience of a movie that blew their last films The Community Project and That’s It That’s All out of the water.

Weekend Warriors now have insight into how real snowboards think, feel, and act.  You can rest assured knowing the posers don’t have the heart and soul of snowboarding beating inside them; whispering or yelling at them to drop faster, launch harder, push further, and reach beyond their comfort zone.

Be glad for The Art of Flight.  Be glad that it allows the world to see our secrets and helps them realize snowboarding is more than a series of tricks.  The Art of Flight puts it’s viewers into the bodies of some of the greatest snowboarders in history.  Could you feel their pain and joy?  Yes.  With an outstanding sound track, breathtaking views, and clips that are like 3,000,000,000,000 frames a second, the explosive climax chews you up and spits you out.  When you watch The Art of Flight again, let it absorb you and take you into the heart and soul of snowboarding, let it embrace you and put you on a path of unexplainable joy, frustration, desire, and love.




Snowboard Video Premiere: Burton – Standing Sideways

With great anticipation Minneapolis welcomed Burton’s free Standing Sideways video premiere at The Southern Theater.  Despite the horrific rush hour traffic and torrential downpour the doors opened at 6:00PM with a gang of local riders, industry peeps, and parents.

Burton Snowboards’ Jeremy Jones, Keegan Valakia, Zak Hale, Ethan Deiss, Mikey Rencz, and Charles Reid signed autographs for their frantic fans until everyone had wide smiles. The beats of DJ Booka B thumped while attendees texted Burton Snowboards for a chance to win a signed Monkey Wrench deck.  The Midwest Represent Burton Snowboards posse, Matt Hoffman, Jayson Hederson, and Keith Lipski pulled all the riders together for an exclusive House Boardshop giveaway (Autographed Burton TWC Division Snowboard Jacket) that Will Betts of Chanhassen, MN won.

Bursting out from the cave of hibernation, the spirit of snowboarding awoke in everyone watching Standing Sideways.  All eyes where glued to the screen with long clap sessions and whooping hoots for the riders hitting massive features.  The urban gaps, gnarly rails, steep faces, perfectly cut pipes, ridiculously large step-downs, and deep backcountry booters were shot from so many angles half the crowd was having uncontrollable seizures like spasms.  Burton Snowboards revealed that their riders have raised the bar of snowboarding, again.

Kazu Kokubo opened Standing Sideways with an unreal amount of talent showcasing all around skills and the most beautiful Method since God knows when.  Gliding through steeps Terje Haakonsen made the crowd sit in silent awe until the end of his part.  The tough Midwest jib crowd chose not to clap if rail tricks could have been pretzel out of, but Wisconsin’s Ethan Deiss put that trend to rest.  Closing Standing Sideways was Jussi Oksanen showing the world he’s still on top of his game.

Wrapping up the Standing Sideways premiere Burton tossed out heaps of product and threw a great afterparty.  This video definitely will give The Art Of Flight a run for its money. Despite the fantastic riding, we were left wondering where the female rider’s parts were.  The snowboarding itch has finally surfaced and Standing Sideways gave relief letting everyone know the season has begun.