Rider Bio: Ryan Paul

Ryan Paul – The Snowboarder

Upside down and inside out is the imaginative creativity of Ryan Paul.  A rider who does what he wants and lives life by his own terms can best describe RP.  Ryan has a canny knack for riding in ways no one else dreams of; hence the Backside Nollie Frontflip Backside 180 Out on a Down Bar Donkey at the West Coast Invitational at Mammoth in 201o that awarded him $10,000.

Long before instant world fame the WCI brought Ryan, he was riding harder than anyone else.  Learning the love at Afton Alps Ryan has constantly been pushing boundaries of riding and style since he started (speaking of style have you seen his Switchback Bindings Pro Colorway?).  The 2012/2013 season has already started off great for RP – he landed in 3rd place at the Downtown Throwdown collecting a cool $2,000.

Although Ryan has won tons of cash riding he doesn’t do it for the money.  He rides because he loves it.  Sure, winning money helps with travel expenses and all of his sponsor contribute, but I’m pretty sure if he was flat broke and riding 7 year old gear Ryan would still be hiking stairs and doing laps everyday.

Ryan Paul’s Complete Set Up

1.  Giro – Station Goggles
2.  Coal – Soma Beanie
3.  686 – Factor Snowboard Jacket
4.  686 – Horizon Mittens
5.  686 – Raw Snowboard Pants
6.  Thirtytwo – Lashed Snowboard Boots
7.  Switchback – Ryan Paul Pro Model Snowboard Bindings
8.  Zion – Zany Earth Ryan Paul Pro Model
9.  Zany Earth – Zany Pouch

Ryan Paul’s Snowboard Set Up

Ryan Paul’s Switchback Bindings

2013 Emerica Skate Shoes Sneak Peak

Emerica Skate Shoes

Depending on your age, Emerica Skate Shoes have probably been around for longer than you have skated.  With a  superhero team of riders, Emerica has been at the forefront of innovative technology and rider driven ideas.

The probability that you’ve skated in a pair of Emerica’s is high.  And why wouldn’t you?  Their whole line is built upon a foundation of tough shoes that take a beating.  If you’ve never skated Emericas, well, get on it.


Andrew Reynolds Shoes

1987 was a great year for skateboarding, it was the year Andrew Reynolds started skateboarding at age 9.  From his humble upbringings in Florida Drew has built up a cult following of his pro model skate shoes and the company he started, Baker Skateboards.  From tech tricks to massive drops Drew does it all in Emerica Skate Shoes.  The 2013 Emerica Andrew Reynolds Skate Shoes are mad!

Bryan Herman Shoes

Bagging up a list of nicknames longer than Snoop Lion’s record Bryan Herman continually reaches the outer limits of awesomeness.  Born on April 10th, 1986 in Victorville, CA (where is currently resides) Bryan has opened the door of opportunity and accepted his fate as a dominating powerhouse for Emerica.  With multiple color options the 2013 Emerica Bryan Herman Skate Shoes are a show stopper.


Women’s Snowboarding – Bubble Gum Crew – Gabi Rolstad

Gabi Rolstad

Bubble Gum CrewGabi Rolstad is the badass of the Bubble Gum Crew.  Even though she can’t blow a bubble the size of her head she’s still part of the most feared girls snowboarding crew in all the land.

Gabi isn’t afraid to express her opinion about the state of women’s snowboarding.  She knows how to have fun and rips like a saw blade through a sheet of rotten ply wood.  If you see a girl snapping Back 3’s off  jibs at Hyland, it’s probably Gabi.

Gabi - Bubble Gum Crew

Gabi Rolstad’s Snowboard Gear

Beanie:  Ralph Lauren
Goggle:  Electric EG2 Goggles
Jacket:  Holden
Gloves:  Rome
Pants:  Holden
Boots:  32 – Thirtytwo
Bindings:  Rome
Board:  Rome Detail
Gum:  Hubba Bubba Bubble Tape®

Gabi Rolstad’s Social Feeds

Twitter: @gabirolstad
Instagram: @gabriellerolstad
Tumblr:  Bubble Gum Crew

More Bubble Gum Crew Members

Hannah LordHannah Lord
Hannah is the Bubble Gum Crew’s bubble blowing mob boss.  Not only does she hold the world in the palm of her hand, she also hold’s Hyland Hills’ record for largest bubble blown on the towrope.


Laura SchaeferLaura Schaefer
Known to sing Pour Some Sugar On Me on a whim Laura does much more than that, she rides hard and loves it.  You can catch her ripping through Hyland on any given day; actually you probably wont, she rides pretty fast.



Women’s Snowboarding – Bubble Gum Crew – Hannah Lord

Hannah Lord

Bubble Gum CrewComedy, Hannah has it.  If you’re not a brick you probably will laugh at every other thing she says.  There is one thing that Hannah takes seriously, having fun.  If she was a mob boss she’d probably make you laugh before killing you.

Hannah has been a Hyland Hills local since before Transworld and Snowboarder picked up on the spot.  She knows every nook and cranny of the place and has slayed more laps than than you can count.  Hannah is guaranteed to have a roll of Hubba Bubba Bubble Tape® on her at all times and have more fun than you snowboarding all while doing it with the Bubble Gum Crew.

Hannah - Bubble Gum Crew

Hannah Lord’s Snowboard Gear

Beanie:  H&M
Goggle:  Anon
Jacket:  Lita
Gloves:  Empire
Pants:  Burton
Boots:  32 – Thirtytwo
Bindings:  Rome
Board:  Rome
Gum:  Hubba Bubba Bubble Tape®

Hannah Lord’s Social Feeds

Twitter: @HFLord
Instagram: @faithlord
Tumblr:  Bubble Gum Crew & Bad Kitty

More Bubble Gum Crew Members

Gabi Rolstad

Gabi Rolstad
If you’re quick witted enough to catch her sarcasm you’ll get enough one-liners to make the world’s funniest deadpan trilogy.  What isn’t funny about Gabi is her riding, she seriously kills it.


Laura Schaefer

Laura Schaefer
Mix a girl, a snowboard, and a roll of Hubba Bubba Bubble Tape® in a bowl and you’ll end up with Laura.  With an undying love for winter and fashion she makes even the coolest of cool kids say “rad’.


Women’s Snowboarding – Bubble Gum Crew – Laura Schaefer

Laura Schaefer

Bubble Gum CrewWhat does Hurley Fashion Design Intern Laura Schaefer do for fun?  It’s simple, she snowboards as often as possible, usually with the Bubble Gum Crew.  Laura holds her life together tighter than she holds grabs.  Somehow she manages to ride, be present at every snowboard video premiere/party, and attend school full time.

There are two types of snowboarders; those who “ride”, the kind that sit in the chalet all day, and then there’s those who RIDE.  Laura is a RIDER, she pushes hard and rides fast.  It’s almost impossible to keep up with her with a follow cam.  She’s the girl that’s only in the chalet to lace up her boots and that’s why she’s fearless in the park.

Laura - Bubble Gum Crew


Laura Schaefer’s Snowboard Gear

Beanie:  Neff
Goggle:  Sabre Easy Rider
Jacket:  Cappel
Gloves:  Celtek
Pants:  Roxy
Boots:  32 – Thirtytwo
Bindings:  Rome
Board:  Capita Saturnia
Gum:  Hubba Bubba Bubble Tape®

Laura Schaefer’s Social Feeds

Twitter: @LsEllen
Instagram: @lauraschaefer
Tumblr:  Bubble Gum Crew & laura.ellen.schaefer

More Bubble Gum Crew Members

Gabi RolstadGabi Rolstad
Gabi feeds the fuel the Bubble Gum Crew burns.  She rode over +100 days last season, thrashed an unthinkable amount of park laps, and chewed her way through 18.5 rolls of Hubba Bubba Bubble Tape®.


Hannah LordHannah Lord
What would you do if you loved snowboarding and bubble gum?  Well, Hannah and the girls started their own crew that revolve around both.  Girls, gum, and snowboarding will always be a great mix.

Welcome to the Team: Kenny Peterson

Kenny Peterson

It wasn’t long ago that Danny Kern brought Kenny Peterson along on a House photoshoot.  It was June 21st to be exact, National Go Skate Day, in Minneapolis.  Kenny blew everyone away with his attitude and drive to get a good shots, over and over again.

Fast forward a month and now Kenny is on The House Skate Team.  Cheers to you Kenny – thanks for being rad and having such a deep passion for skating.  Awesome job at the Midwest Melee.  Keep having fun and welcome to the team.

Kenny Peterson’s Bio

DOB: 10/05/1991

Hometown: Blaine, MN


Stance: Regular

Board: Size 8

Trucks: Chrome Independents

Wheels: Any White Wheels

Bearings: Reds


Shoes: Size 9

Sponsors: The House Boardshop!

Why do you skate? Free my mind, Passion

Skate Icon:

First Trick: Kickflip

Last Trick: No Such Thing

Gnarliest Spot: “The Man Rail” off 35w and County Rd D

First Memory: Taking First Place In My First Competition

Last Love: One Love.. Skateboarding

Favorite Book: Tony Hawks Autobiography

Favorite Video: “Kill It”

Favorite Website: Craigslist.org

Hero/Heroine: Og the skater without legs! Apparently..Nothing’s holding that guy back

Inspirations: Future Generations of Skateboarding to Advance the Sport


2013 Quiksilver Travis Rice Collection


2013 Quiksilver Travis Rice Collection

Yeah, yeah, yeah there has been a lot of talk about Travis Rice lately.  He was the star of the Art of Flight that came out earlier this season, he was the man behind the Red Bull Supernatural event, and he dates a supermodel (well, she’s pretty close).  When you’re rising to the top of the sports world, and get asked to be on late night talk shows, the opportunities of life swing their doors wide open for you.  For 2013 Quiksilver will release the Travis Rice Collection and it’s nothing short of amazing.  Here’s a sneak peak into a full kit of goodies that Travis will be riding next season…


Quiksilver Travis Rice Collection Symbol Jacket

Could the Quiksilver Travis Rice Collection Symbol Jacket be the most sought after snowboard jacket of all time?  Yes.  The Quiksilver Travis Rice – Scott Serfas collaboration Serfas Stripe Print pattern is a mind blowing combination of fabric, life, and art.


Quiksilver Travis Rice Collection Aspect Jacket

Everyone needs a puffy jacket.  Everyone needs more Travis Rice in their lives.  Everyone needs the Quiksilver Travis Rice Collection Aspect Jacket.  This fabulous piece of clothing is the Chuck Norris of snowboard jackets.


Quiksilver Travis Rice Collection Cityscape Base Layer

A guy walks into a bar wearing a Quiksilver Travis Rice Collection Cityscape Base Layer after slaying pow all day and the girls flock to him because he looks so good.  No joke.


Quiksilver Travis Rice Collection Shadow Pant

You’ll cast no shadows with this ray of light called the Quiksilver Travis Rice Collection Shadow Pant.  The relaxed fit is big enough to sag without looking like an emo kid.


Quiksilver Travis Rice Collection Square Mitt

It’s a tough decision trying to choose whether or not to wear gloves or mittens.  The Quiksilver Travis Rice Collection Square Mitt is the spork of the glove and mitten world.  Removable glove liners and a trigger finger mitt shell will keep your digits toasty all season long.


Industry Insider: Nitro Snowboards

Cody “C3” Prudoehl might be the greatest man on the planet.  This Super Rep has tons on his plate but never misses a moment to let you know he cares.  Cody has been repping Nitro strong for a few years now and has a solid foundation of support from riders, shops, and brand managers across the nation.

If you pass him while he’s driving the Benzito cargo van give him a thumbs up, if you see him in a shop give him a high five.  Cheers to you buddy.

Cody “C3” Prudoehl

Age: 18 for 8 years now (26)

Birthday: No. I’m a tangible example that given the right amount of dog food and second hand smoke, you can actually raise a Sea Monkey to full adulthood!

Spirit Animal:  RockDoor- The LargeMouth-ain Goat Bass

– Where did you grow up and what was it like there?
I was raised on a 140 acre Dairy Farm in South Eastern, Minnesota a stones throw away from the Mississippi River Valley.   It was situated on the top of the valley above the river, in a small farming community called, Lewiston!  I find myself, years later, reminiscing on how fortunate I really was to call it my home, plenty of land to ride my dirt bikes, and four wheelers on, world renown trout fishing streams literally in my back yard, and the freedom to roam anywhere.

– How old were you when you went on your first date? Where did you go?
I think, I was 8 or 9 Years Old!    I recall it, being the scariest thing I had ever done.  Being a Husky, rosy cheek, farm boy scarcely presented the opportunity to experience the ways of the opposite sex so, you can imagine, I was FREAKING OUT!  I went to roller skate with most beautiful, girl I had ever seen at Skate Town in Holmen, WI!  I had never been skating before so inevitably, I ended up face planting, then, out of shear pity, I’m sure, she held my hand as we rolled around the Skate Town oval!  I WANTED TO RUN HOME THE ENTIRE TIME!

– What did you like to do in your free time? What do you do now?
On our Farm, I was ALWAYS OUTSIDE.  Apparently, I adopted an intense, fascination with our Dairy Cows at a very, young age too!  My mother, enjoys sharing a story of working around our house one day, and after leaving me alone for a few minutes, came to check on me to realize I was nowhere to be found!  After searching the whole house and our barns, found me trying to rodeo ride our dairy calves in the barn, yelling, “ Moo! Cow! Moo!”  I did all the typical things of a young child with plenty of room to roam, made forts, fished in our family’s stream, played basketball, got insanely close to dying on my dirt bike, climbed trees to shake apples out for my grandma, drove cattle in from the pasture for my grandpa, and overall made my own fun where ever I went, with a little imagination and creativity!
Now, I do all the same things but there are a little less cattle involved!

– Did you admire a famous person? What made them admirable?
Mr. James Bond himself!  He had the fastest cars, coolest gadgets, most beautiful women, and the debonair demeanor that I always sought to mimic!

– What is something that you are really proud of and why?
I, without a doubt, find most consolation in breadth of understanding keeping an open mind has provided me as a whole, well rounded person!  I commonly find myself experiencing life in whole new frame of reference, when I open up my mind and allow someone much, much older than me the time to share their thoughts and opinions in an open non-judgmental forum!  There are many interesting people out there, if you don’t engage them, we will all spend the entirety of our lives on a monochromatic coast!

– David Lee Roth or Sammy Haggar?
I’m only gonna tell you one time….Slammy Haggard!




1.  Drake Bindings – Fifty Binding

2.  Northwave Boots – Freedom SL Boot

3.  Sessions Clothing – MVP Jacket

4.  Chrome Bags – Citizen Messenger Bag

5.  Bakoda Accessories – Stud Trac Stomp Pad

6.  Space Craft Artist Collective – Nemo Beanie

7.  Airblaster Clothing – Airpill Goggle

8.  Nitro Snowboards – Haze Snowboard

9.  Nitro Snowboards – T1 Snowboard

10.  Banshee Bungee – 20′ Bungee


How To: Carry a SUP


Transporting a SUP

First, you’ll need to get the board from your house to the water, which typically involves a car ride. A roof rack works perfect. To protect the board, it’s best to use a bar pad on the rack. It’s best to stack the board on the roof with the fin up, towards the front. Surf-specific straps that won’t crush the foam on the board will allow you to strap it down. If you have a truck with a flatbed, be sure to put the board in a protective travel bag or to surround it with padding.

Once you’ve reached your destination, it’s time to bring this monster to the water! The vast majority boards have carrying handles these days to make transport a cinch. Just put the board under one arm and grab the handle. If it doesn’t have a handle, overhead carry with hands on both side rails will do the trick.


Carrying a SUP Overview

  1. When lifting a board, bend your knees and keep your back straight.
  2. Beware of wind when carrying your SUP, and carry your board on the downwind side.
  3. To get board to a head carry, start on one end, lift, and walk your hands to the center of the board.
  4. Be aware of your blindspot and wind when shoulder carrying a SUP.


2013 Thirtytwo – 32 Sneak Peak


2013 Thirtytwo Sneak Peak

Can you believe you’re seeing a sneak peak of the 2013 Thirtytwo gear?  Below are our 2 favorite series/collaborations Thirtytwo is offering for the 2013 season; the Joe Sexton Signature Series and the Dirtytwo (Thirtytwo X DGK) Collection.  Both are on opposite ends of the style spectrum – they cater to Thirtytwo’s diverse range of riders.  If you’re hesh or thug Thirtytwo has something for you.  Think about combining the two.  Imagine a baggy Dirtytwo jacket and tight pants – it’s called EmoYo’.



2013 Thirtytwo Joe Sexton Signature Series

What’s every Midwest snowboard kid’s dream growing up?  To get sponsored and have a pro model.  Joe Sexton isn’t a kid any more, he’s a grown man sitting ontop of the snowboard industry.  Thirtytwo saw Joe’s potential marketability and gave him not only a pro model piece, but multiple pieces.   Here it is ladies and gentlemen the Joe Sexton Signature Series.



Thirtytwo DGK Collection

Bridging the gap between snowboarding and skateboarding isn’t done by wonder boy Shaun White, it’s done by Thirtytwo and it’s Thirtytwo DGK Collection.  For all the kids living in urban area with tons of rail, ledge, and drop options Thirtytwo desided to collaborate with skateboarding’s bad boys, Dirty Ghetto Kids.  If you like Aesop Rock, tagging bathroom mirrors, and Cab 270-Front Tail-Back Nose (Change Up)-Pretzel Out combos you’ll love everything Dirtytwo has to offer.