Industry Interviews

Industry Insider: Icelantic Skis

Jesse Sorenson Featured

Icelantic Skis – Handmade in Colorado Icelantic Skis are a sight for sore eyes and so is Midwest Rep Jesse Sorensen.  These skis ride great and look great – it’s easy to find the rhythm of life floating on Icelantic.  With Icelantic World Headquarters based in the Battery 621 building in Denver, CO it’s evident…

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Rider Bio: Ryan Paul

Ryan Paul Featured

Ryan Paul – The Snowboarder Upside down and inside out is the imaginative creativity of Ryan Paul.  A rider who does what he wants and lives life by his own terms can best describe RP.  Ryan has a canny knack for riding in ways no one else dreams of; hence the Backside Nollie Frontflip Backside…

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2013 Emerica Skate Shoes Sneak Peak

Emerica Featured

Emerica Skate Shoes Depending on your age, Emerica Skate Shoes have probably been around for longer than you have skated.  With a  superhero team of riders, Emerica has been at the forefront of innovative technology and rider driven ideas. The probability that you’ve skated in a pair of Emerica’s is high.  And why wouldn’t you?…

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Women’s Snowboarding – Bubble Gum Crew – Gabi Rolstad

Gabi Rolstad

Gabi Rolstad Gabi Rolstad is the badass of the Bubble Gum Crew.  Even though she can’t blow a bubble the size of her head she’s still part of the most feared girls snowboarding crew in all the land. Gabi isn’t afraid to express her opinion about the state of women’s snowboarding.  She knows how to…

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Women’s Snowboarding – Bubble Gum Crew – Hannah Lord

Hannah Lord

Hannah Lord Comedy, Hannah has it.  If you’re not a brick you probably will laugh at every other thing she says.  There is one thing that Hannah takes seriously, having fun.  If she was a mob boss she’d probably make you laugh before killing you. Hannah has been a Hyland Hills local since before Transworld…

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Women’s Snowboarding – Bubble Gum Crew – Laura Schaefer

Laura Schaefer

Laura Schaefer What does Hurley Fashion Design Intern Laura Schaefer do for fun?  It’s simple, she snowboards as often as possible, usually with the Bubble Gum Crew.  Laura holds her life together tighter than she holds grabs.  Somehow she manages to ride, be present at every snowboard video premiere/party, and attend school full time. There…

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Welcome to the Team: Kenny Peterson

Kenny Peterson Cover

Kenny Peterson It wasn’t long ago that Danny Kern brought Kenny Peterson along on a House photoshoot.  It was June 21st to be exact, National Go Skate Day, in Minneapolis.  Kenny blew everyone away with his attitude and drive to get a good shots, over and over again. Fast forward a month and now Kenny…

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2013 Quiksilver Travis Rice Collection

  2013 Quiksilver Travis Rice Collection Yeah, yeah, yeah there has been a lot of talk about Travis Rice lately.  He was the star of the Art of Flight that came out earlier this season, he was the man behind the Red Bull Supernatural event, and he dates a supermodel (well, she’s pretty close).  When…

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Industry Insider: Nitro Snowboards

Cody_Featured

Cody “C3″ Prudoehl might be the greatest man on the planet.  This Super Rep has tons on his plate but never misses a moment to let you know he cares.  Cody has been repping Nitro strong for a few years now and has a solid foundation of support from riders, shops, and brand managers across…

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How To: Carry a SUP

sup glossary

Transporting a SUP First, you’ll need to get the board from your house to the water, which typically involves a car ride. A roof rack works perfect. To protect the board, it’s best to use a bar pad on the rack. It’s best to stack the board on the roof with the fin up, towards…

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