Industry Interviews

How To Adjust Avid BB5 Disc Brakes


You’ll need a 5mm hex wrench and a Torx T-25 driver. Let’s start with the assumption that the rotor, caliper, and cable are properly installed on the bike, and that the rotor is true. 1. Loosen the (2) black CPS mounting bolts with a 5mm hex wrench to a point where the caliper body can…


Sneak Peek 2015 Dynastar Cham Skis


 The phrase “CHAM wow” echoed more frequently at the 2014 SIA Trade Show in Denver, Co., than the reverberated sound of footsteps at the local buffet. No, the blissful oralation didn’t stem from the famous towel that soaks up everything, but rather from the adulation surrounding Dynastar’s award-winning CHAM series.  As like its phonetic twin,…




JOIN THE HOUSE FOR AN EPIC ADVENTURE Join Man of the People, #PaddyO and as they travel to the Indian Himalayas this upcoming winter. Come along as they journey to Gulmarg, a powder-seekers paradise in Kashmir, northern India, in search of fresh lines and cultural (mis)-adventure! This trip will be an amazing opportunity to ride…


Sneak Peek 2015 Armada


This year’s SIA Trade Show in Denver, CO., had more blurred lines between apparel and lifestyle than on a Robin Thicke video. To distinguish between skier, boarder, skater or wanna-be was a daunting task for marketers who wanted to reel-in their target market. Who went with what? Armada, born from a few beers between the…


Sneak Peek 2015 Rossignol Experience Skis

experience 88

  Rossignol  brought plenty of radical Experiences, literally, to this year’s SIA Trade Show in Denver, CO. The newly super-tech-injected Experience series is Rossignol’s attempt at monopolizing the all-mountain ski market. Proof? The Experience’s SIA booth produced longer lines than at a clinic after the Burning Man festival. For over 100 years, pow junkies have…


Garrett Russell #ChasingWinter


  House Team Rider Tracks Down Winter in the Californian Spring “The Heart is Open, The Gate is Closed” This wasn’t the first time I have woken up as early as can be or driven an incredible distance only to find the access gate closed to my hearts desire. So what is one to do when…


Hurley Suarez Shirt

Hurley Suarez Shirt

Hurley is brining sexy back, way back, with a heritage piece that speaks of a rich ancestry in surf culture the Hurley Suarez Shirt. Who is the Suarez named after?  Could it be Felipe, Diego, Pelayo, or Hugo Suarez?  What really matters is that the Suarez fit is perfect, it has a great fabric blend, and…


2015 Rossignol Air Tip Technology


    Rossignol’s patented Air Tip floated like a butterfly and stung like a bee  throughout this year’s SIA TradeShow in Denver . Muhammad Ali would be so proud! Imagine a skisperience where tip floatation mimics a butterfly’s graceful flight and every turn stings like a wasp during his last days. For over 100 years,…


Matix Eli Solid Shirt

Matix Eli Shirt Featured Image

Matix holds true to it’s Los Angles, California roots by creating lifestyle clothing for individuals who submerge themselves in surf and skate culture.  With true craftsmanship and inspiration from the greatest generation’s workwear styling the Matix Eli Solid Shirt is a piece that you can wear for a lifetime. Tuck it in or leave it out with…


Sneak Peek at 2015 K2 Fastplant Snowboard


After taking a 5-year hiatus, the 2015 K2 Fastplant reemerged at this year’s SnowSports Industries America (SIA) Trade Show in Denver with a wild new look and fresh tech. At first glance of the board’s groovy psychedelic aesthetics, K2 onlookers appeared dazed and confused as if they just came from a Hate-Ashbury festival.  But this…