The House Announces Official Retail Partnership with USASA

The House Boardshop and USASA Provide Golden Opportunities to Thousands of Snowboarders and Freeskiers St. Paul, MN (PRWEB) Oct. 15, 2014 -- Opportunities are born from commitment. The House Boardshop today announced its partnership with the United States of America Snowboard and Freeski Association (USASA)  to become the official retail sponsor of all local and [...]

By | 2014-11-06T16:49:57+00:00 November 6th, 2014|Industry Interviews|0 Comments

Burton's 2015 Squeezebox Technology

Burton Snowboards give back more than they've taken out.  Since day one they've paved the way for constant progression, innovation, and understanding.  The time to showcase the evolution of technology is now, and there is no better company than Burton to do it with. The ever expanding boandaries of Burton Snowboards lead to [...]

Sneak Peek 2015 Dynastar Cham Skis

 The phrase “CHAM wow” echoed more frequently at the 2014 SIA Trade Show in Denver, Co., than the reverberated sound of footsteps at the local buffet. No, the blissful oralation didn't stem from the famous towel that soaks up everything, but rather from the adulation surrounding Dynastar’s award-winning CHAM series.  As like its phonetic twin, [...]

By | 2014-06-18T10:15:07+00:00 June 18th, 2014|Industry Interviews, Ski Reviews, Ski Tech|0 Comments

SHRED THE HIMALAYAS!

JOIN THE HOUSE FOR AN EPIC ADVENTURE Join Man of the People, #PaddyO and The-House.com as they travel to the Indian Himalayas this upcoming winter. Come along as they journey to Gulmarg, a powder-seekers paradise in Kashmir, northern India, in search of fresh lines and cultural (mis)-adventure! This trip will be an amazing opportunity to ride [...]

By | 2014-06-17T13:56:10+00:00 June 17th, 2014|Industry Interviews, Traveling Tips|0 Comments

Sneak Peek 2015 Armada

This year’s SIA Trade Show in Denver, CO., had more blurred lines between apparel and lifestyle than on a Robin Thicke video. To distinguish between skier, boarder, skater or wanna-be was a daunting task for marketers who wanted to reel-in their target market. Who went with what? Armada, born from a few beers between the [...]

By | 2014-06-12T10:12:49+00:00 June 12th, 2014|Brands, Industry Interviews|0 Comments

Sneak Peek 2015 Rossignol Experience Skis

  Rossignol  brought plenty of radical Experiences, literally, to this year’s SIA Trade Show in Denver, CO. The newly super-tech-injected Experience series is Rossignol’s attempt at monopolizing the all-mountain ski market. Proof? The Experience’s SIA booth produced longer lines than at a clinic after the Burning Man festival. For over 100 years, pow junkies have [...]

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