Industry Interviews

Exclusive Sneak Peek at 2015 Armada Skis


A fleet of Armadas docked at the SnowSports Industries America in Denver, Co. this past January. Equipped with arsenal for the long battle, Armada brought its new backcountry and park weaponry for an all out assault on the competition. “Armada who?” You ask. Armada is a ski company on the cutting-edge of the sport where…


Sneak Peek at 2015 4FRNT Skis


2015 4FRNT Skis 4FRNT showcased its new women’s specific Hoji W at this year’s SnowSports Industries of America (SIA) Trade Show in Denver, CO. For many years this rider owned and operated ski company has been producing some of the most state of the art skis the industry has ever seen. More recently they’ve also…


Sneak Peek at 2015 Slash Snowboards


Slash snowboards made a lasting impression at last January’s SnowSports Industries America (SIA) Trade Show in Denver. Owner by the one an only Gigi Ruf, the man and mission behind Slash snowboards, stepped out of the shadows and into the limelight for his creative ingenuity off the mountain. From his inauspicious beginnings in Austria to…


2015 Salomon Skis Sneak Peek


SIA 2014 Reveals Salomon’s Next Big Thing The 2014 SnowSports Industries of America Trade Show was a whirlwind event held in Denver at the tail end of January, just as Colorful Colorado was at the beginning of a storm cycle that has lasted into the Spring, creating one of the deepest winters in recent history….


Diary of a Pro Skier: Garrett Russell — #2


Love and Hesitation: “The mountain is my wife and my enemy…It consumes my life…I’ve got to learn to love it beyond fear…” These gems of poetic knowledge came from my most recent conversation with the ever contemplative and soulful Garrett Russell. We spoke shortly after his 30th birthday, days before his departure to Japan to…


PaddyO On The Road: Mount Bohemia

bohemia pano

Mount Bohemia: A Midwestern Powder Day, A Storm of Gratitude The thought crept softly into my mind like Sandburg’s fog and sat proudly on its haunches in silent profoundness. It was January 18th. A year ago I was in Telluride, physically only. The rest of me bobbed adrift in dark seas, no lighthouse illuminating the…


PaddyO On The Road: Lutsen


Lutsen: The Stoke Exists In Northern MN Grey clouds hung despondently across the St. Paul sky. It was midday on a Friday. The temperature had warmed 40 degrees from 4 days previously when the polar vortex descended upon the Twin Cities. Yet even with the influx of warmth, the temp danced in the teens and…


Diary Of A Pro Skier: Garrett Russell


SOUL FUNK I recently spoke with my friend, pro skier Garrett Russell. He had just returned to Squaw after spending June through November in Argentina skiing, guiding, fishing, riding horses to find printers and chocolate milk, and anything else his creative mind conjured. He was as he typically is–affable, joyous, giggly, spirited. There was, however, a…


Holden at The House, Just In Time For The Holidays


By: Jenny Vogel Holden has arrived just in time for the holidays!  Streetwear inspired outerwear that is anything but boring.  Holden Outerwear packs in so many technical bells and whistles, even Santa wonders how they fit ‘em all in there. In 2002, Holden was born from the gutters of Portland.  Retired pro-snowboarder Mike Leblanc and…


The Epic Race Heats Up in the Frozen Midwest


St. Paul Family Begins Epic Adventure Vail Resorts has offered perhaps the most exciting season pass deal of the 2013/2014 Ski Season in The Epic Pass: “Unlimited access to Vail, Beaver Creek, Breckenridge, Keystone, Canyons, Heavenly, Northstar, Kirkwood, Afton Alps, Mt. Brighton, Arapahoe Basin, and Eldora - No Blackout Dates. Now Includes 5 days at each Verbier, Switzerland; Arlberg, Austria…