Brand History

Video: History of Arbor Skateboards and Snowboards


Arbor Snowboards grew out of a need to save the planet. Way back in 1995 they realized, before many others, that the way we humans were conducting ourselves was not going to allow us to keep snowboarding forever. So they changed the game by changing the way boards are made. They replaced everything in the…


Video: History of Rome Snowboards

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When Rome Snowboards opened up shop in November of 2001, the world of snowboarding was in need of a rebellion. That uprising was born in the backwoods of Vermont when three friends teamed up with a new idea for not just a snowboard company, but a design syndicate. What does that mean? Well, it means…


VIDEO: History of Flow Snowboarding


Sometimes the best innovation comes from the strangest places. Such is the case with the folks at Flow Snowboards. A couple of windsurfers looked at snowboarders and decided that we needed better bindings and hatched the rear-entry benchmark that became awesome enough to make people forgive them for windsurfing. That was 1992, and after a…


Video: History of Nomis Design


How the Chamberlain brothers on-hill style launched a clothing revolution.


VIDEO: History of Analog Clothing

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The legendary Dave Downing gives The House Boardshop the low-down on the inception of Analog outerwear and streetwear


Video: History of Neff Headwear


This rider owned and operated company is a true feel-good, small-business success story


VIDEO: History of IPath Footwear

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  Pete Harvieux from IPath walks through the history of IPath Footwear from it’s inception in the streets of San Francisco to the brand you shop at The House Boardshop today.


History of Jones Snowboards

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When Jeremy Jones left Rossignol Snowboards in 2009 after a prolific riding career, it didn’t take long before whispers of Jones Snowboards were heard. The whispers became deafening and Jones Snowboards released its first decks for 2010-11. Now they are flying off the shelves. Here is the story and philosophy behind the brand from Jones…


History of Oakley

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Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories.  The essence of the brand is communicated through hundreds…


VIDEO: History of Holden Outerwear

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Professional Snowboarder and industry legend Mikey LeBlanc set out to change the outerwear industry back in 2000. Now his company Holden is a brand to be reckoned with as they continue to produce cutting edge, environmentally friendly product that drives today’s outerwear styles.