1987 Burton Elite Snowboards

Burton Elite Snowboards

Burton Elite Snowboards

1987 was a monumental year; Guns n Roses released Appetite for Destruction, The Simpsons aired for the first time, and the Burton Elite Series launched.  We can all agree that ’87 rocked; now take a look back and reminisce on the golden era of snowboarding with everything that is the Burton Elite Snowboard.

The House Boardshop will be displaying these Burton Elite Snowboards in shop December, 25th – 31st 2016.  Stop by to get a glimpse at these beauties.  Share your Burton Elite stories below in the comment section.

1987 Burton Elite Snowboard Catalog

Words by Burton:

Burton Elite Series Snowboards

The Elite Series is designed for the beginner to low intermediate snowboard who is looking to learn and improve on a quality board. The reduced bevel (now 1.25mm) and new variable flex pattern of the Elite make it an wasy board to turn and learn the basics on.  The Elites also feature our new core and outside laminates which decrease vibration and increase binding strength by as much as 400% over last year’s models. Now available with Fastex or buckle bindings.


Burton Elite 140 Snowboard

Burton Elite 140 Snowboard

The Burton Elite 140 Snowboard is now designed specifically for the rider under 130 pounds (60 kilos). We have tightened the stance and significantly loosened the flex pattern on these board to make it ideal for smaller and lighter riders.  The addition of a swallow tail and forward placement of the bindings also contribute towards making the new Elite 140 the ultimate performing snowboard for its rider profile.

Rider Profile – Beginner to low intermediate, lightweight rider who wants a high performance snowboard for the use on a variety of snow conditions from hardpack and ice to fresh powder.

Burton Elite 140 Snowboard Specifications on bottom of page.

Shop Burton Boards HERE.



Burton Elite 150 Snowboard

Burton Elite 150 Snowboard

The Burton Elite 150 Snowboard is now a snowboard that entry level riders over 130 pounds (60 kilos) can both learn and excel on.  With the increased flexibility, especially in the nose of the board, the 150 can now handle bumps and powder with ease.  The board is still beefy enough, however, to carve solid turns on bulletproof hardpack. The responsiveness and versatility of the Elite 150 are what made it ideal for the inexperienced rider.

Rider Profile – Beginner to low intermediate snowboarder who wants a board that will not only be easy to learn on, but will be capable of handling difficult terrain in any snow condition once the rider has learned the fundamentals.

Burton Elite 150 Snowboard Specifications on bottom of page

Shop Burton Boards HERE.


1987 Burton Elite Snowboard Specs


steve-bayer-heroThanks to Steven Bayer for donating his boards for the photoshoot and to be displayed temporarily at The House Boardshop.



Top Five Paddle Board Brands


Continuing to clime the popularity ladder, stand up paddle boarding is becoming a regular site across the country. From oceans to rivers to city lakes, the sport is accessible, fun, a good workout and perfect for any level of fitness. Keeping you afloat in watersports since 1982, we’ve put together a list of our top paddle board brands.

But before you start shopping, consider the type of SUP that best fits your needs. Would you use your board more for family recreation, a one-size-fits-all board, or use it for something more specific, like yoga, fishing, or fitness? Also consider the type of water that you might use it the most — river, lake or ocean.

  1. BICBIC Sport has become the leading expert for water sports. A benchmark manufacturer in the demanding surf market, it was only natural for BIC to enter the world of stand up paddle boards (SUP). They’ve done a killer job of offering a broad range of SUPs for various styles – recreation, racing, surfing and touring. Simplicity and accessibility are the driving forces behind stand up paddle boarding’s success – and BIC has mastered products for all paddle boarding endeavors.
  2. Starboard – A tiki is the iconic symbol on every Starboard stand up paddle board. It stems from the ancient, fun-loving godking of water and waves – the legendary Inca sun god Tiki Vichara. Starboard is always on the cutting edge of technology making some of the lightest and strongest boards on the market. They’re also into color and fun, which is apparent on their SUPs.
  3. Surftech –  Randy French, surfboard and sailboard shaper, founded Surftech in 1989. He developed a revolutionary way of building surfboards and offered his new technology to some of the best shapers and surfers on earth. Surftech has a true, personal connection to their years of experience, development and feedback. Not too long after the birth of Surftech, they locked in a brand changing, world class international factory. It matched Surftec’s commitment to excellent, providing unparalleled capabilities, strong environmental awareness and unmatched craftsmanship.
  4. Imagine – Since 2006, Imagine has been building a balanced line of versatile, affordable, durable and great performance boards. Founded by a passionate group of paddlers and surfers, Imagine is all about exploring on the MBK178_01water, having fun and increasing paddle boarding’s accessibility. Heck, their moto is “We make paddle boarders.”
  5. JP Austraila – Named after Jason Palakow, the former wave surfing world champion and the figurehead of the brand, JP Australia is a first-class, high-performance brand for windsurfing boards. Stand up paddle boards became a natural extension of the brand and allows JP Austraila to build boards for various waterman. Palakow is decorated with medals including two world titles and has been the driving force behind his brand since 1997. The boards are legit!

Still undecided? Shop our full list of paddle boards.

Oakley Tour De France Eyeshade Sunglasses

Oakley Eyeshades Hero

1 - oakley-logo-120-07Oakley is proud to stand above the title of being the first optics company to create the world’s first sport performance specific sunglasses.  31 years ago Oakley introduced the Eyeshades Sunglasses and invented a category that brought to fruition a global market for sporting enthusiasts.  Celebrating it’s 30th anniversary from their 1984 release Oakley cracked open the vault to reintroduce the Oakley Eyeshade Sunglasses.

The Oakley Tour De France Eyeshades retro heritage collection includes length adjustability, interchangeable hook temples, updated nose bridge, a black iridium lens (Oakley’s most popular lens), and Tour De France insignia throughout.  

Lasting the test of time through stages, altitude, wins and losses, the Oakley Tour De France Eyeshades are here to stay.  Get your piece of history now because it may soon pedal past you.


2015 Zion Zany Earth Snowboard Review

Ryan Paul Zany Earth Zion Snowboard

Zion Zany Earth | Ryan Paul

Ryan Paul here to tell you about my board, the Zion ZANY EARTH deck!

This board is sick! Really Sick! If you’re looking for a board that crushes everything and leaves it in cinders, look no further, the Zion Zany Earth Snowboard deck with its sweet Super CrockaBear 3D graphics will crush any park rail, street spot, or playground dino-totter (scientifically proven)!

I’ve been riding this board for over 4 years now and dialing in the specs since it was just a black and white prototype. I’ve put it to the test in deep pow, crashed it against support poles in the streets and cruised around aimlessly through the park and around the ski hills. Zion Snowboards has helped me dial in every feature of the Zany Earth board to meet all of the needs of a snowboarder and perform well on every obstacle out there.


Zion Zany Earth Ryan Paul

The Zany Earth snowboard has a profile file called Park Rocker Combo Platter, which is basically a tasty way to say that the profile technology of this board gives you more ground feel so that you have better control on all sorts of terrain. There’s a small rockered section between the feet that has been raised up by camber underneath each foot.  It has tons of pop and float at the same time.

We’ve given it a blunt nose and tail shape for a unique look and feel as well as extra smooth performance on take offs, the flex works well with the pop to get you up on features and pressing consistently.  The combo platter camber provides a solid and sturdy ride for putting down high impact landings as well as mobbing into heavy carves!

This board has it all… oh yeah, and it’s FAST!!!!
Pick one up and go rip!


Zion Zany Earth Ryan Paul Snowboard

Shape: True Twin
Profile: Park Rocker Combo Platter
Core Profile: Deep V
Core: Phase 3 (Poplar | Paulownia | Bamboo)
Flex: 6/10
Glass: Stitched Triax (0°/+45°/-45°)
Laminates: Carbon Energy Bars & Beefy Basalt
Sidewalls: Ultra High Molecular Weight
Edge: Full Wrap Rockwell 48 Steel & Control Zone
Sidecut: Radial
Base: Sintered & Factory Waxed


2015 Interior Plain Project Harrow Snowboard Review

Kyle Kennedy Snowboard

Interior Plain Project Harrow | Kyle Kennedy

1 - ipp logo smallI have loved the Harrow since day one. They are truly the perfect blend of a soft playful board that you can maneuver in any way you need them too, and a board with a backbone that will hold you into that press or keep you on your feet hitting kickers in the park. And now, with all Interior Plain Project boards being pressed and handled by the CAPiTA MFG, they will hold together for as long as you need then too.

The Harrow is the perfect mix between pop and press because of its profiled core. Also it has Triaxel glass that gives pop from edge to edge as well as snap in the nose and tail. The minimalist camber allows the board to be easily pressed but yet having that backbone to give you the edge control you’ve been looking for.

The Harrow is the most fun, and playful board I’ve ever ridden. If you’re looking for your next park board, I would highly recommend giving the Harrow a try. Visit the Interior Plain Project to read more on the brand and team!

Kyle Kennedy
Interior Plain Project & House Team Rider

Interior Plain Project Harrow Snowboard


Interior Plain Project Harrow Snowboard Review
Fiberglass: Triaxel
Profile Shape: 9mm Camber
Laminates: Carbon Stringer
Core: Proper Profile
Base: Sintered

2014 K2 Skis: Tradition of Tech


Innovation Refined

K2 Skis burst onto the scene in 1962, gaining notoriety for their innovative use of fiberglass construction. Their skis were lighter, more responsive, and livelier than the competition. In 1968, K2 became the first American Ski Company to have a First Place finish in Giant Slalom at a World Cup Race. Since then, the K2 name has been synonymous with creativity, cutting edge technology, and performance. This tradition is exemplified by the skis offered in the 2014 line.

The park, all mountain, backcountry, and big mountain freeride genres are reaping the benefits of the progressive K2 design. “Rocker” is an industry term that has become the most talked about “buzz” topic in the last few seasons. This has spawned a sensational and misguided concept of rockered skis. Todays skier is most concerned with the rocker profile of the ski yet is very misinformed or under-informed. In 2014, K2 offers three different rocker types that feed performance and enjoyment rather than sensationalism and “pop” concepts.


Powder Rocker:  featured ski–> the Annex 118 (Seth Morrison Pro Model), the Shreditor 120 (Sean Pettit Pro Model)


This even 50/50 split of rocker and traditional camber is featured in K2’s big boy, big day, big line powder planks. The tip of the ski has the most rise of the three rocker types as well as the longest rocker from the toe piece of the binding to the nose of the ski. This allows the thick waisted skis the utmost flotation. Traditional camber underfoot provides confident edge hold on groomers and variable snow. More notably, in powder as the stiffer waist sinks it drives the tip and tail rocker to an extreme flex, much like when an archer pulls back on his bow. This provides a surfy ski experience in the turn initiation as well as great pop, rebound, and spring into the next turn. Powder Rocker yields some of the most rewarding powder turning experiences. It is easy, forgiving, and responsive. The ski almost switches to auto pilot. In powder, where these skis were born to live; wide smiles, barbaric yulps, and deep snow performance awaits.


All-Terrain Rocker:   featured ski–>the Shreditor 102 and 112, the Annex 98 and 108, the Sight


A longer section of traditional camber runs underfoot and the tip rise is reduced. 30% rocker in the tip transitions smoothly to 70% camber from the forebody to the heal of the ski. These skis have a smaller waist than powder specific skis. However, this does not make them any less of a performer. Rather, skis in which All-Terrain Rocker is featured have arguably the widest range of performance. The geometry of the profile makes them a full quiver ski; a jack of all trades. The reduction of waist and elongated camber section allow for more edge control on groomers and in variable crud. The rocker in the tip still provides for flotation. The heal through the waist sink in deep snow while the tip is flexed toward the surface. Rather than skiing in the backseat to drive the tips up, the skier is able to stand confidently over their boots and aggressively attack turns. The dynamics of the plane drive the ski at speed. It feels as if the skis are undulating or porpoising. On the groomer the All-Terrain Rocker provides a forgiving ski experience. Skiers can suck bumps up, roll the ski over on edge easier, and drive through the turn. These skis have extreme all mountain versatility. Skis featuring All-Terrain Rocker are meant to explore the entire mountain in any snow condition. They can honestly do it all.


Jib Rocker:  featured ski–> the Domain, the Press


The most subdued profile of the three types, 20% tip and tail rocker transitions into an 80% flat contact with the snow. This profile gives unmatched park and slopestyle performance. The slight flare of tip and tail in combination with zero camber through the majority of the ski provide the freestyle skier with extremely easy ollie ability. With just the right amount of rocker in the tip and tail, presses can be held longer and more confidently. The flat contact sits neatly on the snow and maintains a predictable pop and solid edge hold. Surface switch ups and set ups for booters are effortless. Skis that feature Jib Rocker are playful, stomp-able, and lively. Park and slopestyle performance is maintained through rigorous repetition. Jib Rocker delivers the same response and drive every time. Predictable entry, performance during, and confident exit from tricky riding can be expected. Simply put, Jib Rocker makes park/slopestyle skis extremely fun.


Not just the profile but the entirety of the ski shape has been readdressed in 2014. K2 has divided their freeride skis into two categories: Directional and Bi-Directional. Directional Freeride skis, like the Annex Series, are hard charging fall line crushers. The nose of the Directional ski is wider than the heal. These skis can ski switch but the shape of the turn will not be the same as a turn facing forward. Bi-Directional Freeride skis, like the Shreditor series, are a playful and slarvy ski. The tip is only the slightest bit wider than the tail, allowing for a symmetric turn shape in the forward and switch positions. The Tapered Tip and Tail design lends the ski predictability and reduces deflection. The rocker is less extreme and the widest points of contact have been gently and gradually drawn back resulting in a smooth line from boot to end points. Powder Tip is a similar feature. This tech point is highlighted in the big boards and combines with the tip and tail taper to smooth the transition into the sidecut of the ski. The Progressive Sidecut of the 2014 K2 skis allows for varied turn shapes and maneuverability. By engineering the wider skis with multiple radii they feel like a narrower ski while on hardpack and become livelier in deep snow. K2 has calmed the geometry of the ski. Smoother lines equal smoother lines. The expanse of versatility in K2 skis is as endless as the creativity of the rider. Limitations are therefore practically nonexistent.

To ensure the bounty of versatility the innards of 2014 K2 skis have been doctored to walk the line between playfulness and performance. The Core differs from ski to ski but is made up of combinations of Aspen, Paulownia, Fir, and Maple. All four are lightweight and lively woods while simultaneously being rather strong. Using different combinations allows the ski to be built for specific use; drawing on the depth of flavor and character from each wood. The finest points from each are utilized to target flex, drive, and rebound. K2 then wraps the core in a Triaxial Braid, which is a patented process of weaving a pattern of fiberglass around the core.  This allows the wood to speak yet maintains torsional integrity. The playfulness/”poppiness” of the wood works in concert with the rigidity of the weave. The ski is then as lively as it is torsionally stiff. A beautiful combination that allows for an energetic and powerful ski experience. Expert skis in which the Metal Laminate, interspersing layers of fiberglass and titanal sandwiched around the core, is used have a stiff integrity as well as being very damp or having low vibrations. Carbon Web is featured in K2’s backcountry specific skis, like the Coomback and the Backdrop. In order to give these skis the same lively performance with confident torsional stiffness but an extremely low weight, carbon strands are woven and attached to the core at specific angles. This allows the ski to be extremely light, which is paramount for touring, without disregarding its downhill performance. The vast amount of technical refinement in the skis is a campaign of enjoyment. The internal mechanics drive the soul of the ski and enrich the soul of the skier.

The readdressed technology in this season’s line is an odyssey of the skiing spirit. A reinforcement of the stoke. K2 has been an industry leader since the production of their first ski. Their tradition of excellence in performance and creativity is in full bounty this season. Nothing can whet the appetite of a ravenous powder hound except for that which is endlessly sought. Ski films, articles, last seasons pictures can stave off the incessant desire but only for so long. That day comes when the beast must be let out to rip mountain crumbling slashes and send powder clouds into his face. The monster must be fed. In 2014, K2 has the tools to get the goods and perform. Whether pure powder, all mountain versatility, or park trickery; the 2014 K2 Ski line is a refined set. Cutting edge technology. Cutting edge performance. Pure enjoyment.

By: Paddy O’Connell







The Art of Rossignol Ski Technology

rossi ski

Poetry In Motion

At the close of the 19th century, Europe sat in the oily puddle of the Industrial Revolution. London and Paris were overcrowded, mechanized, smog-filled; dreary. Earth-shattering advancements had forever changed the course of humanity and the human condition; but at what cost? It is arguable a great disservice was executed upon the human spirit. A disconnection with the natural world and one’s fellows arose through the machine of modernization. French art and literature had an emotional reaction which spawned Romanticism, the Decadent Movement, and the Fin de Siècle. Over the course of 100 years, these movements tried to grasp that which was not present: “freedom” (in its many definitions), a call to nature, emotions, vitality; spirit.

At the same time, skiing in France was being reexamined. Traditionally seen as a means of transportation in snowbound regions and a winter tool for soldiers and hunters; skiing was transforming into sport and recreation. Mirroring the artistic movement for connectedness, skiing brought inclusive synergy to the disjointed and dispirited masses. In 1907,  a young carpenter and skier named Abel Rossignol created a pair of wooden skis with a light varnish which changed the course of the ski industry and culture forever. The underlying current which permeated the stream of European culture was overly pessimistic and bored. Lethargy, apathy, and spiritual inactivity ruled the day. Rossignol aimed to dam the river and begin anew, to reconnect with the natural world and the soul.

In French, Rossignol translates to nightingale; a bird which is a hallmark of influence on art and poetry. Not only has the nightingale  been a long standing subject of poetry, it has served as its muse as well.

“A poet is a nightingale who sits in darkness and sings to cheer its own solitude with sweet sounds; his auditors are as men entranced by the melody of an unseen musician, who feel that they are moved and softened, yet know not whence or why.” Shelley, “A Defense of Poetry

The songbird has a seemingly spontaneous and creative ballad, amplified by and in the cogs of the urban environment. The males sing at night and again in the hour before dawn. The trills build to crescendo, signifying an end with a celebratory recognition of a future. It is an anthem. This inventive hymn echoed within the creative genius of Abel Rossignol in the early 1900’s and continues to resonate in the annals of permutation in the Rossignol Ski Company in 2014. It is the banner which waves in the winds of Rossignol’s innovation. Rossignol, as ski company, has continued the Nightingale-esque creative imagination with their 2014 line of skis. They have branded themselves as an “icon of the past and a symbol of the future.” This mountain lifestyle brand has worked tirelessly to create perhaps the most innovative skis for the 2014 Season.

The ski tech in this years line serves as Rossignol’s Fin de Siècle, “the end of an era,” of tired and unrefined flash-in-the-pan concepts. Rocker technology has revolutionized the ski industry, improving flotation and turn initiation while reducing fatigue. Yet it has only half delivered on its promise of the best ride of one’s skiing life. As Proust lamented “we love only what we do not wholly possess,” a skier is in constant search of the untracked, perfect powder line. Rockered skis have been touted as the ultimate powder tool; yet the technology in design has birthed geometric harshness with drastic ill effects. A skier will know this as “noodling,” “chattering,” “bulldozing,” “a heavy push,”et cetera, depending on what one is skiing on or in. However, and as Proust points out: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Rossignol has redefined the technology and offers two different types that serve as quintessence of rocker.

“True alchemy lies in this formula: ‘Your memory and your senses are but the nourishment of your creative impulse’.” Arthur Rimbaud, Illuminations

Rossignol’s Auto Turn Rocker is a re-imagining of the traditional ski profile. A gradual 30% tip and tail rocker smoothly progresses into the 70% cambered body of the ski. The result is unmatched precision and edge hold while on-piste with versatile performance and floatation when off-piste (The Experience 88 & 98 ). Auto Turn skis are among the most versatile for front side carving, mogul performance, with the ability to float in light powder.

The true genius of Rossignol’s call back to the creative spirit which burns deep within every skier is Powder Turn Rocker, most notably featured in the award winning 7-Series ( S7 Pro, Sin 7, Smash 7, Soul 7, Super 7, Squad 7).  Powder Turn Rocker is a 50/50 split of traditional camber underfoot with tip and tail rocker which has a modest rise in profile from the binding heal and toe pieces toward the ends of the ski. Rossignol ski designers have worked with athletes and drawn upon their own skiing experience to remove the excessive and extreme silhouette but protract the brilliant flavor in the rocker recipe. The 7-Series features thick waists but the profile has modest, elongated geometry. A lengthened rocker shape allows the ski to plane within the deep snow rather than push itself on top. The turn therefore exists within the natural line, joined to to it in a surfy interconnection. It is the ultimate turning experience; the ultimate bond and soul enriching sensation within the natural medium.

“A thousand dreams within me softly burn” Rimbaud, Evening Prayer.

Rossignol’s ski construction tech in 2014 offers the answer to the ever-present desire for a ski which is torsionally rigid and performance-based, yet lightweight, playful, and allowing for freedom in ride. It is through Rossignol’s beautiful combination of function and creativity which provides such versatility, such skiing boldness. The newly developed and patented Air Tip Technology is a honeycomb construction which drastically cuts both the total weight of the ski as wells as its swing weight. This provides for the utmost maneuverability and quickness. A construction that eliminates material seems it would therefore lose strength. In fact the contrary exists. The tip and tail of skis featuring Air Tip are torsionally rigid and extremely tough.

This toughness does not give the ski a ride lacking in flavor or liveliness. Rather it adds a layer of confidence and efficiency to the pattern of freedom. The Light Wood Core is made up of Paulownia; a lightweight, low density wood which has an energetic rebound. Rossignol’s Race Department Diago Fiber is placed at specific angles buttressing the core of the ski while simultaneously adding more pop. The fluidity of the turn and travel into the next is strong, playful, and effortless. The Centered and Extended Sidecuts allow these turns to have an endless amount of differing shapes. The result of all this tech is an incredible ski and ski experience which can be pushed to the limits of both the skiers skill level and creative expanse.

Rossignol has produced quite the feat in 2014. The French love affair with skiing is as passionate as the poetry birthed from the grayness of the Industrial Revolution. A call to nature, a call to the brilliance of creative passion existed with both skiing and art under the shadows of industrialization, within the mire of mechanization. Abel Rossignol answered that call in 1907 and Rossignol still answers it today. The songbird sings out in glorious triumph. The 2014 line of skis is its epic, its opus. The technology in ski profile and construction reconnects the skier to the glory of the mountain and amplifies one’s interaction through poetic design and artful conception. Abel was the idealized poet and Rossignol is the creative expressor. In 2014, the skier is allowed poetic license and a bounty of creativity all steeped in performance. The ski is the pen, the line is the verse, the experience is the muse.

By: Paddy O’Connell


Adidas vs Puma


Two of the recognizable brands in sports footwear for over half a century, Adidas and Puma emerged from rivalry – two estranged brothers that is. Both brands have been worn by legendary soccer players, Muhammad Ali, hip hop all stars like the Beastie Boys and other famous musicians worldwide. But, it all went down in Herzogenaurach, Germany in the early 1920’s, where brothers Adolph and Rudolph Dassler, started a sports footwear brand. At the time, footwear made specifically for athletes was far and few between.

puma-suedeclassic-plus-sh-blkwht-12-zoomDassler Brothers Sports Shoe Copmany first success came when German athletes wore their shoes in the  1928 and 1932 Olympics. It wasn’t until 1936 that their success went through the roof. Although the brothers joined the Nazi party when Hitler seized power in 1933, it didn’t stop them landing legendary African-American track star Jesse Owens to wear their shoes as he competed. Owens won four gold medals in the 1936 Olympics that year. Owens’ victory gave the shoes international exposure, and sales of the Dasslers’ product exploded.

Along with the extreme highs of success came frequent feuds between the brothers. Everything from company direction, politics, finances to each other’s wives got between them. On awful terms, they parted ways, Rudolph moved across the river and soon founded Puma. The famous jumping cat Puma logo still remains today. Adolph (Adi) remained in the original space and later changed the company name to Adidas (his nickname combined with the first two letters of his last name.

The real question, however, is how did Adidas quickly become a much larger company? A critical failure for Puma was that Rudolf had an argument with the coach of the German soccer team, and that allowed Adidas an opening before the 1954 World Cup. Against all odds West Germany won against Hungary that year. Adi Dassler became synonymous with Adidas thanks to his photos in all the newspapers. The iconic triple stripe on the  athlete’s boots was soon sought after by countries around the globe. Adidas was a new sports footwear brand that everyone wanted to sell. While Puma boots were also of the highest quality, it would take many years to build up its international business.

adidas-seeley-sh-lghtscarlet-whtblk-13-zoomToday, only one member of the family remains – Frank Dassler, the grandson of Rudolf Dassler. At one point he was head of Puma USA, and he’s now been appointed head of legal affairs at Adidas. Crossing the river, so to speak, didn’t come easy, but it shows that business today can be much more rational. Currently, Adidas is the second largest sports apparel company in the world. Puma has been acquired by the French conglomerate PPR, which owns Gucci.

One of the greatest lessons to be learned of the Adidas vs Puma rivalry is that a great product will haul a company through any storm. That’s the case with both companies. Many would also believe that the fierce family competition drove each business to success. The brother’s feud, however, never ended. They died within four years of each other and were literally buried at opposite ends of the cemetery.




History of Forum Snowboards

Forum Snowboards for Men and Women

Forum Snowboards is a successful snowboarding manufacturing company that was established in 1996. It was started by a professional snowboarder, Peter Line, along with Four Star Distribution. Since they have entered the winter sports industry, they have been a successful distributer of clothing, equipment, and apparel. Forum offers designs to appeal to all different kinds of boarders. The company headquarters was located in Irvine, California. Currently the company is owned by Burton Snowboards. Forum Snowboards owns two outerwear companies. They are Special Blend and Four Square.

Forum had a snowboard team for each of the outerwear companies they owned, as well as the Forum team. The Four Square team was made up of snowboarders Peter Line, Pat Moore, and Jake Welsh, along with others. The Special Blend team consisted of Joni Malmi, Stevie Bell, and Nic Suave. These teams were both part of the Forum team. Although Peter Line had wanted to make the ultimate snowboarding team called “The Forum “. JP Walker, Jeremy Jones, Willie Yli-Luoma, and Chris Dufficy were just some of the names on the roster.

Peter Line, Pat Moore, Stevie Bell, Jake Welch, Nic Sauve, John Jackson, Andreas Wiig

For the 2008 winter season, Forum Snowboards released a number of new products for men, women, and children. The 2009 line was mostly improved designs from the year before. The products they sell include accessories, bags, beanies, bindings, gloves, hats, headbands, streetwear, sweatshirts, T-shirts, wallets, and wristbands. They also have a wide selection of snowboard designs. Most of their snowboards are available in five different sizes. The Bully is a new board designed for men.  This board is a wider version of the Grudge design. It is specialized towards freestylers with large feet and is light and strong. The bestselling board on the Forum Snowboarding line is The Destroyer, which contains burlap inlays and used by freestylers.  The Superstar is an all terrain mountain board that is for female riders. It is lightweight and durable, while keeping a state of the art design. The Amor is another female board that has a twin-like shape and is comfortable in all conditions. The Spinster has short kicks in the tip and tail, and has a soft flex. For kids, The Mini Youngblood comes in three sizes, 137, 142, and 145. This youth board is constructed with a full wood core, a twin shape, and a softer biax glass.

Forum Snowboards has worked with Mack Dawg Productions in order to release a handful of snowboarding videos. The videos feature professional snowboarders showing off their skills. All of the videos that were released all featured athletes from the Forum snowboard team. Stevie Bell and JP Walker starred in the 2006 Sunset Films documentary “Montreal”. The next releases were “That” and “Forum Or Against ‘Em” which featured the members of the Forum 8 team

The current Forum Snowboarding team lineup is Peter Line, Joni Malmi, Jake Welsh, Jake Blauvelt, Eddie Wall, Nic Suave, Daniel Ek, Pat Moore, and John Jackson. They also have a Youngblood team which is made up of younger riders. These Youngbloods are Trevor Jacob, Austin Sweetin, Cameron Pierce, Niko Cioffi, and Rusty Ockenden.

Peter Line

Pro snowboarder Peter Line is no ordinary snowboarder that decided in 1996 to start up his own snowboarding company in Southern California. Peter Line is considered by many one of the most influential snowboarders of our time. Peter Line was making a name for himself in the burgeoning scene of snowboarding well before the likes of Shaun White were beginning to start out in the profession of snowboarding.

Peter Line’s contributions to the sport of snowboarding have and will extend for many years to come. Around the time Forum Snowboards was coming around in the mid 90s, Peter Line was mastering his craft with the invention of the Backside Rodeo.  Such an expansion of a trick palette opened up a new world of freestyle snowboarding tricks. Such contributions to the growing sport of snowboarding is being used to this day and can be contributed to the worldwide success the sport has today.

Its been shown that Peter Line’s work to expand upon his skills and push the limits of what is possible on a board has paid off in the snowboarding arena, with proven dominance in the late 90s, early 2000s in the Winter X games. In 1997 and in 1999, Peter Line won Winter X’s Big Air Snowboarding event, the Snowboarding Slopestyle event in 1999, and in the following year won the Snowboarding Big-Air event.

The Peter Line snowboarding company, Forum Snowboarding, reaps the benefits of Line’s persistence and hard work to constantly improve the sport and lifestyle of snowboarding. Year after year Line with his trusted group of colleagues strive to improve on the important factors of snowboarding, your board and accessories.

2013 Thirtytwo – 32 Sneak Peak


2013 Thirtytwo Sneak Peak

Can you believe you’re seeing a sneak peak of the 2013 Thirtytwo gear?  Below are our 2 favorite series/collaborations Thirtytwo is offering for the 2013 season; the Joe Sexton Signature Series and the Dirtytwo (Thirtytwo X DGK) Collection.  Both are on opposite ends of the style spectrum – they cater to Thirtytwo’s diverse range of riders.  If you’re hesh or thug Thirtytwo has something for you.  Think about combining the two.  Imagine a baggy Dirtytwo jacket and tight pants – it’s called EmoYo’.



2013 Thirtytwo Joe Sexton Signature Series

What’s every Midwest snowboard kid’s dream growing up?  To get sponsored and have a pro model.  Joe Sexton isn’t a kid any more, he’s a grown man sitting ontop of the snowboard industry.  Thirtytwo saw Joe’s potential marketability and gave him not only a pro model piece, but multiple pieces.   Here it is ladies and gentlemen the Joe Sexton Signature Series.



Thirtytwo DGK Collection

Bridging the gap between snowboarding and skateboarding isn’t done by wonder boy Shaun White, it’s done by Thirtytwo and it’s Thirtytwo DGK Collection.  For all the kids living in urban area with tons of rail, ledge, and drop options Thirtytwo desided to collaborate with skateboarding’s bad boys, Dirty Ghetto Kids.  If you like Aesop Rock, tagging bathroom mirrors, and Cab 270-Front Tail-Back Nose (Change Up)-Pretzel Out combos you’ll love everything Dirtytwo has to offer.