Brand History

2014 K2 Skis: Tradition of Tech

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Innovation Refined K2 Skis burst onto the scene in 1962, gaining notoriety for their innovative use of fiberglass construction. Their skis were lighter, more responsive, and livelier than the competition. In 1968, K2 became the first American Ski Company to have a First Place finish in Giant Slalom at a World Cup Race. Since then,…

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The Art of Rossignol Ski Technology

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Poetry In Motion At the close of the 19th century, Europe sat in the oily puddle of the Industrial Revolution. London and Paris were overcrowded, mechanized, smog-filled; dreary. Earth-shattering advancements had forever changed the course of humanity and the human condition; but at what cost? It is arguable a great disservice was executed upon the…

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Adidas vs Puma

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Two of the recognizable brands in sports footwear for over half a century, Adidas and Puma emerged from rivalry – two estranged brothers that is. Both brands have been worn by legendary soccer players, Muhammad Ali, hip hop all stars like the Beastie Boys and other famous musicians worldwide. But, it all went down in Herzogenaurach, Germany…

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History of Forum Snowboards

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Forum Snowboards is a successful snowboarding manufacturing company that was established in 1996. It was started by a professional snowboarder, Peter Line, along with Four Star Distribution. Since they have entered the winter sports industry, they have been a successful distributer of clothing, equipment, and apparel. Forum offers designs to appeal to all different kinds…

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2013 Thirtytwo – 32 Sneak Peak

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  2013 Thirtytwo Sneak Peak Can you believe you’re seeing a sneak peak of the 2013 Thirtytwo gear?  Below are our 2 favorite series/collaborations Thirtytwo is offering for the 2013 season; the Joe Sexton Signature Series and the Dirtytwo (Thirtytwo X DGK) Collection.  Both are on opposite ends of the style spectrum – they cater…

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History of Skullcandy

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One of the coolest things about Skullcandy is just that it was founded by Rick Alden, on a chairlift in Park City, Utah. He was taking a phone call. He’s got his music on one side, he’s gotta turn that off. He’s gotta find his phone and dig out that on the other side, and…

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Industry Insider: Ride Snowboards

Mike Head

Mike Oelkers recently made a transition to Ride Snowboards 2 years ago and has loved every part of it.  Being in the industry for 21 years Mike knows the ins and outs of staying on top of his game.  Mike is one of the guys that makes the Midwest scene so great.  We wouldn’t be…

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An Overview of Gore-Tex

GoreTex

In 1969 Bob Gore expanded and stretched polytetrafluoroethylene (PTFE) to create a a very strong and microporous material.  Later in 1978 GoreTex was introduced as the world’s first completely waterproof, windproof, and breathable fabric.  From mountain peaks to city streets Gore-Tex jackets, pants and shoes has been keeping people dry and comfortable no matter what mother…

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Quiksilver History and 4 Way Stretch Boardshorts

Quiksilver Boardshorts

The people at Quicksilver embrace progression and creativity no matter what that activity. This approach is a reflection of our team, who truly live in the moment. You see it in Kelly Slater’s ten World titles, Dane Reynolds free surfing exploits, Clay Marzo’s spontaneity, or even Craig Anderson’s cruising style, combined with the relentless pursuit…

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Video: History of Bond Outerwear

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Bond Outerwear is not in the business of making tuxedos for James, but more like some of the most debonair outerwear in the snow softgoods market. Sustainability is the name of their game, as they operate as a carbon-neutral company—and balancing out their minimal carbon footprint is hardly an ordeal for them. They use only…

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