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One of the coolest things about Skullcandy is just that it was founded by Rick Alden, on a chairlift in Park City, Utah. He was taking a phone call. He’s got his music on one side, he’s gotta turn that off. He’s gotta find his phone and dig out that on the other side, and he figured out how can I pull all this...
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Mike Oelkers recently made a transition to Ride Snowboards 2 years ago and has loved every part of it. Being in the industry for 21 years Mike knows the ins and outs of staying on top of his game. Mike is one of the guys that makes the Midwest scene so great. We wouldn’t be surprised if Mike wrote a novel because of the...
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In 1969 Bob Gore expanded and stretched polytetrafluoroethylene (PTFE) to create a a very strong and microporous material. Later in 1978 GoreTex was introduced as the world’s first completely waterproof, windproof, and breathable fabric. From mountain peaks to city streets Gore-Tex jackets, pants and shoes has been...
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The people at Quicksilver embrace progression and creativity no matter what that activity. This approach is a reflection of our team, who truly live in the moment. You see it in Kelly Slater’s ten World titles, Dane Reynolds free surfing exploits, Clay Marzo’s spontaneity, or even Craig Anderson’s cruising style,...
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Bond Outerwear is not in the business of making tuxedos for James, but more like some of the most debonair outerwear in the snow softgoods market. Sustainability is the name of their game, as they operate as a carbon-neutral company—and balancing out their minimal carbon footprint is hardly an ordeal for them. They use only...
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Arbor Snowboards grew out of a need to save the planet. Way back in 1995 they realized, before many others, that the way we humans were conducting ourselves was not going to allow us to keep snowboarding forever. So they changed the game by changing the way boards are made. They replaced everything in the process they could with...
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When Rome Snowboards opened up shop in November of 2001, the world of snowboarding was in need of a rebellion. That uprising was born in the backwoods of Vermont when three friends teamed up with a new idea for not just a snowboard company, but a design syndicate. What does that mean? Well, it means that if you think the products...
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Sometimes the best innovation comes from the strangest places. Such is the case with the folks at Flow Snowboards. A couple of windsurfers looked at snowboarders and decided that we needed better bindings and hatched the rear-entry benchmark that became awesome enough to make people forgive them for windsurfing. That was 1992, and...
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How the Chamberlain brothers on-hill style launched a clothing revolution.
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The legendary Dave Downing gives The House Boardshop the low-down on the inception of Analog outerwear and streetwear
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