Brand History

Oakley Tour De France Eyeshade Sunglasses

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— — Oakley is proud to stand above the title of being the first optics company to create the world’s first sport performance specific sunglasses.  31 years ago Oakley introduced the Eyeshades Sunglasses and invented a category that brought to fruition a global market for sporting enthusiasts.  Celebrating it’s 30th anniversary from their 1984 release…


2015 Zion Zany Earth Snowboard Review

Zion Zany Earth Ryan Paul

Zion Zany Earth | Ryan Paul Ryan Paul here to tell you about my board, the Zion ZANY EARTH deck! This board is sick! Really Sick! If you’re looking for a board that crushes everything and leaves it in cinders, look no further, the Zion Zany Earth Snowboard deck with its sweet Super CrockaBear 3D…


2015 Interior Plain Project Harrow Snowboard Review

Interior Plain Project Harrow Snowboard

Interior Plain Project Harrow | Kyle Kennedy I have loved the Harrow since day one. They are truly the perfect blend of a soft playful board that you can maneuver in any way you need them too, and a board with a backbone that will hold you into that press or keep you on your…


2014 K2 Skis: Tradition of Tech


Innovation Refined K2 Skis burst onto the scene in 1962, gaining notoriety for their innovative use of fiberglass construction. Their skis were lighter, more responsive, and livelier than the competition. In 1968, K2 became the first American Ski Company to have a First Place finish in Giant Slalom at a World Cup Race. Since then,…


The Art of Rossignol Ski Technology


Poetry In Motion At the close of the 19th century, Europe sat in the oily puddle of the Industrial Revolution. London and Paris were overcrowded, mechanized, smog-filled; dreary. Earth-shattering advancements had forever changed the course of humanity and the human condition; but at what cost? It is arguable a great disservice was executed upon the…


Adidas vs Puma


Two of the recognizable brands in sports footwear for over half a century, Adidas and Puma emerged from rivalry – two estranged brothers that is. Both brands have been worn by legendary soccer players, Muhammad Ali, hip hop all stars like the Beastie Boys and other famous musicians worldwide. But, it all went down in Herzogenaurach, Germany…


History of Forum Snowboards

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Forum Snowboards is a successful snowboarding manufacturing company that was established in 1996. It was started by a professional snowboarder, Peter Line, along with Four Star Distribution. Since they have entered the winter sports industry, they have been a successful distributer of clothing, equipment, and apparel. Forum offers designs to appeal to all different kinds…


2013 Thirtytwo – 32 Sneak Peak

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  2013 Thirtytwo Sneak Peak Can you believe you’re seeing a sneak peak of the 2013 Thirtytwo gear?  Below are our 2 favorite series/collaborations Thirtytwo is offering for the 2013 season; the Joe Sexton Signature Series and the Dirtytwo (Thirtytwo X DGK) Collection.  Both are on opposite ends of the style spectrum – they cater…


History of Skullcandy


One of the coolest things about Skullcandy is just that it was founded by Rick Alden, on a chairlift in Park City, Utah. He was taking a phone call. He’s got his music on one side, he’s gotta turn that off. He’s gotta find his phone and dig out that on the other side, and…


Industry Insider: Ride Snowboards

Mike Head

Mike Oelkers recently made a transition to Ride Snowboards 2 years ago and has loved every part of it.  Being in the industry for 21 years Mike knows the ins and outs of staying on top of his game.  Mike is one of the guys that makes the Midwest scene so great.  We wouldn’t be…