Brands

Who is Alex Taran?

ALEX

“Sh*tshow” signs with The House, Becomes First Female I was on a plane to Denver, headed to SIA 2014, leafing through the pages of the January ’14 issue of Powder Magazine. I stopped on an article entitled “Punk Rock.” The black and white photo of a sunglass wearing, messy haired mountain gal jumped out at…

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Exclusive Sneak Peek at 2015 K2 Shreditor Skis

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2015 K2 Shreditor Skis K2 climbed to the summit of success at this year’s SnowSports Industries America (SIA) in Denver, Co. when it unleashed the Shreditor–a beast of a ski. Carnage ensued shortly after that. K2’s predator tamer Mike gets giggity about the athlete-inspired line of playful, surfy and versatile skis. The line comes in…

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Sneak Peek at 2015 Line Skis

Line 2015 Skis

For years at trade shows, the Line booth smelled of wafting excrement from adjoining bathrooms either because no one had heard of Line or the industry had been secretly making tie-ins with the unknown brand. What a difference innovation makes. At last January’s SnowSports Industries America (SIA) Trade Show in Denver, Line threw down some fat…

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Sneak Peek at 2015 4FRNT Skis

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2015 4FRNT Skis 4FRNT showcased its new women’s specific Hoji W at this year’s SnowSports Industries America (SIA) Trade Show in Denver, CO. For many years the rider owned and operated ski company had been the little engine that could of the ski industry until producing some podium powerhouses. Matt Sterbenz, founder and messiah, along…

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Sneak Peek at 2015 Slash Snowboards

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Slash snowboards made a lasting impression at last January’s SnowSports Industries America (SIA) Trade Show in Denver. Owner by the one an only Gigi Ruf, the man and mission behind Slash snowboards, stepped out of the shadows and into the limelight for his creative ingenuity off the mountain. From his inauspicious beginnings in Austria to…

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2015 Salomon Skis Sneak Peek

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SIA 2014 Reveals Salomon’s Next Big Thing The 2014 SnowSports Industries of America Trade Show was a whirlwind event held in Denver at the tail end of January, just as Colorful Colorado was at the beginning of a storm cycle that has lasted into the Spring, creating one of the deepest winters in recent history….

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Diary of a Pro Skier: Garrett Russell — #2

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Love and Hesitation: “The mountain is my wife and my enemy…It consumes my life…I’ve got to learn to love it beyond fear…” These gems of poetic knowledge came from my most recent conversation with the ever contemplative and soulful Garrett Russell. We spoke shortly after his 30th birthday, days before his departure to Japan to…

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PaddyO On The Road: Mount Bohemia

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Mount Bohemia: A Midwestern Powder Day, A Storm of Gratitude The thought crept softly into my mind like Sandburg’s fog and sat proudly on its haunches in silent profoundness. It was January 18th. A year ago I was in Telluride, physically only. The rest of me bobbed adrift in dark seas, no lighthouse illuminating the…

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PaddyO On The Road: Lutsen

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Lutsen: The Stoke Exists In Northern MN Grey clouds hung despondently across the St. Paul sky. It was midday on a Friday. The temperature had warmed 40 degrees from 4 days previously when the polar vortex descended upon the Twin Cities. Yet even with the influx of warmth, the temp danced in the teens and…

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Diary Of A Pro Skier: Garrett Russell

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SOUL FUNK I recently spoke with my friend, pro skier Garrett Russell. He had just returned to Squaw after spending June through November in Argentina skiing, guiding, fishing, riding horses to find printers and chocolate milk, and anything else his creative mind conjured. He was as he typically is–affable, joyous, giggly, spirited. There was, however, a…

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