Brands

Alex Taran’s South American Beacon Project

South American Beacon Project

Disproving Avalanche Myths and The South American Beacon Project: House Rider Alex Taran Sets Out to Make a Difference Avalanches do not affect people in Chile*. “Gringa no tenemos avalanchas en Chile…” a group of my friends told me before they dropped into a path without avalanche gear, but with 50cms of fresh snow. (*Later…

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Diary of a Pro Skier: Alex Taran — #2

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Seeking To Wander “I prefer the saddle to the streetcar and star-sprinkled sky to a roof, the obscure and difficult trail, leading into the unknown, to any paved highway, and the deep peace of the wild to the discontent bread by cities. . . it is enough that i am surrounded by beauty.” — Everett…

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Shred Argentina This Summer!

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TRACK DOWN WINTER WITH HOUSE RIDER GARRETT RUSSELL Recently, I have found myself daydreaming often. I have been escaping summer heat and the noise of the cluttered concrete jungle with flashes of snowfall, powder slashes, waves of cold smoke streaming up from the edges of my skis in the mountainous expanse of my mind. But this…

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Sneak Peek 2015 Dynastar Cham Skis

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 The phrase “CHAM wow” echoed more frequently at the 2014 SIA Trade Show in Denver, Co., than the reverberated sound of footsteps at the local buffet. No, the blissful oralation didn’t stem from the famous towel that soaks up everything, but rather from the adulation surrounding Dynastar’s award-winning CHAM series.  As like its phonetic twin,…

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SHRED THE HIMALAYAS!

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JOIN THE HOUSE FOR AN EPIC ADVENTURE Join Man of the People, #PaddyO and The-House.com as they travel to the Indian Himalayas this upcoming winter. Come along as they journey to Gulmarg, a powder-seekers paradise in Kashmir, northern India, in search of fresh lines and cultural (mis)-adventure! This trip will be an amazing opportunity to ride…

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Sneak Peek 2015 Armada

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This year’s SIA Trade Show in Denver, CO., had more blurred lines between apparel and lifestyle than on a Robin Thicke video. To distinguish between skier, boarder, skater or wanna-be was a daunting task for marketers who wanted to reel-in their target market. Who went with what? Armada, born from a few beers between the…

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Sneak Peek 2015 Rossignol Experience Skis

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  Rossignol  brought plenty of radical Experiences, literally, to this year’s SIA Trade Show in Denver, CO. The newly super-tech-injected Experience series is Rossignol’s attempt at monopolizing the all-mountain ski market. Proof? The Experience’s SIA booth produced longer lines than at a clinic after the Burning Man festival. For over 100 years, pow junkies have…

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Garrett Russell #ChasingWinter

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  House Team Rider Tracks Down Winter in the Californian Spring “The Heart is Open, The Gate is Closed” This wasn’t the first time I have woken up as early as can be or driven an incredible distance only to find the access gate closed to my hearts desire. So what is one to do when…

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Style Guide: 2014 Women’s Summer Fashion v.1

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Women’s Summer Fashion It feels great to shed some layers after piling them on throughout winter.  Spring is a transitional season to freshen up a wardrobe and change the pace of life.  This is the first Women’s Style Guide of many installments; enjoy some of our favorite pieces that rolled out recently. 1. Volcom Bob Marley Hoodie Sweater Volcom created…

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Hurley Suarez Shirt

Hurley Suarez Shirt

Hurley is brining sexy back, way back, with a heritage piece that speaks of a rich ancestry in surf culture the Hurley Suarez Shirt. Who is the Suarez named after?  Could it be Felipe, Diego, Pelayo, or Hugo Suarez?  What really matters is that the Suarez fit is perfect, it has a great fabric blend, and…

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